Dr Amanda Gummer

Dr Amanda Gummer is neuro-psychologist with over 20 years of experience in child development and play. She is the founder and CEO of The Good Play Guide, a leading independent review platform for children’s toys, apps, and educational products. Dr. Gummer also established Fundamentally Children, a research consultancy focused on child development and parenting. Having worked in children’s industries for many years, Amanda is now widely considered as the UK’s go-to expert on play, toys and child development. She has been instrumental in helping over 100,000 parents find the perfect toys for their children since the founding of her guide in 2012.

Qualifications:
• Amanda has a PhD in Neuropsychology
• Postgraduate Certificate in Higher Education and over 20 years’ experience working with children and families.

Accolades:
• Amanda can regularly be seen in the media, including BBC News, Sky News, The Daily Mail and many more, offering advice on news stories and issues surrounding children, families and child development.
• Dr. Gummer is the author of the bestselling book "Play: Fun Ways to Help Your Child Develop in the First Five Years"
• In addition to her roles at The Good Play Guide and Fundamentally Children, Dr. Gummer is the independent chair of the Association of Play Industries and is actively involved in various advisory boards and mission-led startups. She has presented her research at international conferences, including the European Parliament, and frequently appears in the media to provide expert commentary on children’s play and development.