Top Amazon Black Friday deals on toys our experts and mum writers are buying with 4-star ratings and big discounts!

Get ready for hours of imaginative play with this epic LEGO Star Wars set. This detailed, buildable Imperial Star Destroyer lets your child recreate scenes from Star Wars: A New Hope—and we know how much Star Wars fans love that! Inside, they’ll find a bridge, command room, and even a Kyber Crystal storage area. With iconic minifigures like Darth Vader, a Stormtrooper, and a special Cal Kestis, this set is a dream come true for Star Wars fans. It’s a perfect toy to combine building with play, and for older kids who love the Star Wars universe. Ideal for kids who enjoy immersive, long-term builds.

One mum reviewer said: "A fantastic set! It’s great for Star Wars lovers and keeps my son engaged for hours. It’s perfect for collectors and kids alike."

These super-soft, squishy little Snackles are a perfect gift for younger kids. Each Snackle comes with its own snack and personality, so they can be a fun surprise every time. With 11 different characters to collect, it’s perfect for kids who love soft toys and surprises. It’s perfect for those who love both cuddly toys and surprises, this is a fun gift for kids to collect and bond with their new Snackle friend.

One parent reviewer said: "These plushes are adorable and so soft! My daughter absolutely loves them and can’t stop collecting more. They’re a great gift and perfect size for little hands."

The Hatchimals have a magical new twist! The Mystery Hatch Pufficorn egg lets kids experience the excitement of nurturing their toy until it hatches. With lights, sounds, and mist, this toy is sure to capture any child’s imagination. Plus, it reacts to touch, so they can continue interacting with their Pufficorn once it’s out of the egg.

Kids will love the anticipation of waiting for their Pufficorn to hatch, making this perfect for nurturing play while still offering surprises and interactive fun.

One grandparent reviewer said: “It's a Christmas gift for my granddaughter great reviews looks super cute can't open it yet but looks like a perfect gift perfect condition can't wait for my granddaughter to see it thanks amazon on another great item and as always delivery and service is 100%”

If you’re looking for a toy that brings the laughs, the Babbling Bear is sure to be a hit. This cuddly yet mischievous toy lets out screams when you press its belly, adding a playful surprise to any room. It’s great for pranking siblings or just enjoying some giggles together. It’s perfect for tots who love a bit of chaos and humour, this toy will get a lot of laughs and become the go-to fun companion.

One parent reviewer said: "My three year old loves it. It does what it says, it's annoying but kids absolutely love it. Decent value for what it is.”

Let your little one deliver their homemade Play-Doh pizzas with this fun, interactive scooter. They can create their pizza designs and then roll out on their scooter to deliver to their “customers” (AKA you!). No batteries needed, so kids can enjoy it anywhere. Its a  super fun way to combine imaginative play and creativity. Kids can enjoy making and “delivering” their pizzas to family, providing hours of entertainment.

One parent review said: “As a mum, I'm always on a hunt for our "big ticket gift" each year. Santa brings the little ones, and I buy one "big" gift. My toddler wanted this so badly and has asked nonstop. I contemplated, but decided to get this before it went out of stock because I just know this is THE gift. This is our "big ticket gift" and I'm so excited for Christmas! It comes in a box, so be prepared to assemble. It's a great size and comes with so much to do. Play-Doh really outdid themselves with this one!”a

Every child deserves their own special place to write down their thoughts—and this Disney Stitch interactive diary is the perfect choice. It features a password-protected lock, so they can feel like their secrets are safe. Plus, with sound effects, voice recording, and a built-in photo frame, it’s a fun, personalized way to keep a diary.

It’s a great way to encourage writing, creativity, and keeping personal thoughts safe. It makes the whole experience feel magical and extra fun with Stitch’s voice.

One parent reviewer said: "Really nice private diary container for youngsters. It will also hold small items."

This crazy, fast-paced game is perfect for family game night. The objective is simple—say the right word and slap the card—but the action is anything but! It’s filled with laughs, quick reactions, and plenty of fun for all ages.

One Amazon reviewer said: “Easy to travel with, and great to play with adults as it is not skewed to a certain age group. I lost almost every round, but enjoyed it immensely. Good for 3-4 people.” 

Easy to set up, great for groups, and perfect for parties or family gatherings. It’s a blast for everyone involved!

This interactive dollhouse is sure to become a favourite for Gabby’s Dollhouse fans. It includes fun furniture, an elevator, and even sound effects, making it the perfect setting for kids to create their own pretend world. Plus, two surprise accessories to keep the unboxing excitement going!

One parent review said: "My daughter loves this Gabby’ss dollhouse! It’s not as big as we thought it was going to be, which we were relieved by as it fits lovely in her bedroom without taking too much space!! Really good gift!”

This colourful, wooden marble run is perfect for teaching your kids about cause and effect. With rotating towers and open tracks, kids can watch the marbles zip through the maze, and the set includes a convenient collection container for marbles at the end. This toy is a great way to develop fine motor skills, patience, and problem-solving. Plus, it’s eco-friendly with minimal plastic, making it a win for both kids and the planet.

One mum reviewer said: "My kids have not stopped playing with them. A bit on the pricey side but good quality and very little plastic, so much better for the planet .Only thing would be, if you lost or broke one piece there is no replacement to buy separately which is a shame. Or more options of buying add ons so children could build on little by little.That's the only downside to this lovely marble run. Would recommend. Great learning too.”

This DIY fashion doll comes with a set of watercolors and design accessories so kids can create their own stylish looks. It’s perfect for young fashionistas who love both creative expression and hands-on play. Encourages creativity and lets kids design their own fashion styles. A great gift for little ones who love arts and crafts.

One Amazon reviewer said: "I am happy with this doll. I've seen lots of people customise them on Youtube and Pinterest and thought I would have a go too. The hair is easy to dye and the clothes are too. I would definitely recommend this to anyone who enjoys customising dolls.”

This Noah’s Shape Sorter by Le Toy Van is not only a fun toy, but it's also packed with learning opportunities for your toddler. It helps develop pre-reading skills through shape recognition and matching while boosting manual dexterity and hand-eye coordination. A win-win for both playtime and learning!

The classic wooden design is absolutely gorgeous—think beautifully crafted ark with rain and wave motifs. It’s sturdy, non-toxic, and safe for little hands. It includes 7 pairs of adorable animals, along with Noah and his wife, making it a lovely way for kids to learn about animals and shapes.

One mum reviewer said: "Aww, this is by far the best Noah’s Ark toy we looked at! Beautifully crafted in wood! Safe & educational for babies to learn shape sorting. It’s so cute! It will lovely be displayed in baby’s bedroom/playroom! Very happy we chose this!”

As seen on CBeebies, the Learning Resources MathLink Numberblocks is a fun way to help your child master skills like counting. The best thing about this pack is it includes stickers and activity cards you can write on and wipe off.

One parent buyer said: "Bought for my son. He loves them and is always playing with them making the different numbers. He also has the 11-20 now as he likes them that much. Definitely recommend. Fantastic purchase also helps with their learning so educational as well."

Best for little ones over three, you can teach them about nurturing and imaginative play with this fun dentist kit. As well as playing pretend, it's also a chance to talk to your child about the importance of dental hygiene. Bought as a gift, one parent said:"Bought for my daughter's 3rd birthday, she loves role play toys and loves to play dentists. This is great for them to learn and not be scared of the dentist."

This game is a sequel to Throw Throw Burrito. All the family needs to do is collect matching sets of cards faster than you while ducking dodging and throwing avocados. It sounds like a great game to play after Christmas dinner. Perfect for her little girl, one buyer said: "Great game, played with my 5-year-old and my husband and both were crying with laughter!"

The kids camera with a 2-inch display and 32GB SD card is an excellent choice for aspiring young photographers. The camera is built to be easy for small hands to hold, with simple buttons and a durable, lightweight design. It often comes in bright colors and fun shapes, which appeal to children, making it more likely they'll want to use it regularly. Kids can be rough on electronics, and these cameras are typically designed to withstand drops and bumps, making them ideal for young children who are still developing their motor skills.

The doll is designed with a high level of detail to resemble Margot Robbie’s character in the film, including accurate facial features, clothing, and accessories. This meticulous attention to detail enhances its appeal, making it a standout piece for both young fans and adult collectors. For kids, the doll inspires imaginative play by allowing them to recreate scenes from the movie or invent new adventures for Barbie. It can be a catalyst for creative storytelling and pretend play, helping to develop imagination and social skills.

The mobile crane truck is designed with impressive detail, closely mimicking real-life construction vehicles. Its functional crane arm, extendable boom, and rotating base give kids the chance to experience the operations of an actual crane, making playtime more immersive and exciting. This building set encourages hands-on learning, helping children develop problem-solving, fine motor skills, and an understanding of basic engineering principles.

This Squishmallow combines the beloved plushie style with a popular Sega character, Knuckles the Echidna from the Sonic series. Fans of both franchises will appreciate the unique fusion, making it a must-have for collectors and gamers alike. Like all Squishmallows, this Knuckles plush is made from ultra-soft materials, making it perfect for cuddling. Its 10-inch size is ideal for hugging, making it comforting for children and adults who love soft toys.

Inspire your little one to get creative with this hair-braiding salon. As well as being able to style Maya’s extra long hair, kids can also customise the mermaid's face and body with pens, glitter, and stickers. Toy experts over at Amazon said: "Colour & Style Your Own Mermaid, again and again! Set includes everything you need to make Maya the most fashionable mermaid in the seven seas! Have fun braiding Maya’s extra-long hair with glitter highlights, with three braiding clips and two themed extension clips. These can also be worn in your hair, so you can create matching hair styles with your mermaid doll!"

Big and small Star Wars fans will come together this Christmas to defeat Darth Vader with their Jedi drawing skills. ​"May the Force be with you". One parent reviewer said, "This game is brilliant for anyone who loves Star Wars. I'm not one of them, unfortunately, so I have to admit that I found this frustrating and confusing but my kids and niece who love Star Wars have had so much fun playing this and it has kept them occupied for hours over the summer holiday. It is easy enough to set up and if you have Apple TV then you can even have it on your television, but if not then you will need a smartphone or tablet to play this. It is clever and lots of fun, it has been great to hear the laughter as this has been played."

The toy features multiple modes of play, such as music, lights, and movement, which captivate babies and keep them entertained for longer periods. These interactive elements stimulate babies’ curiosity and help develop their sensory and motor skills. The toy has a "Go mode" to encourage babies to crawl and chase it, and a "Stop mode" to use it as a cute toy pet.