Being a parent is one of the most rewarding experiences in life, but nobody ever said it was going to be an easy journey - we know you'll appreciate all the help and support you can get along the way to help you save money! Baby gear and supplies put a big dent in your wallet after all, and that's where a parent club comes in real handy.
Big and small parenting brands offer a range of parenting loyalty schemes and baby clubs to help support families by offering discounts and savings, exclusive offers, benefits and rewards, as well as baby freebies and free samples, plus free access to useful info, services and a sense of community that can feel priceless. You can sign up to as many of these as you like before baby is born to take advantage of pregnancy freebies too!
You're probably up to your eyeballs in dirty nappies and grubby baby grows, with a shopping list as long as your arm, so we've had a hunt on your behalf to discover and share what the top brand parenting loyalty schemes and baby clubs have to offer. Keep reading to find out all about them, and then go join as many as you can!
Parent & Baby loyalty schemes we've covered:
• M&S Baby Club - 'The Parent Hood'
• Boots Parenting Club
• The Pampers Club
• Morrisons Baby Club
• Amazon Baby Wishlist
• Your Baby Club - Baby Box UK
1. M&S launches exclusive free baby club - ‘The Parent Hood’
M&S has launched its first ever baby club, called ‘The Parent Hood’. It's a loyalty scheme with exclusive offers, treats and rewards for its members, as well as expert advice when you need it and tailored inspiration to help you along your parenting journey.
What's to love?
Not everyone has a circle of friends who are going through the same things as them - maybe you're a single mum, or a couple whose friends don't have babies yet? M&S say joining The Parent Hood is like being in a secret club where the members are people going through the same things as you, so you don't need to feel alone or isolated.
'The Parent Hood' is created for parents by parents, and aims to be a supportive and inspiring community for parents and parents-to-be, bringing together the very best of baby from M&S and celebrating with its members key milestones throughout pregnancy and baby's first two years.
Alexandra Dimitriu, Kidswear Director at M&S, says, “The Parent Hood not only brings together the very best of baby at M&S, it’s a community for parents and parents to be. We want our Baby Club to be just as much about the parent as the baby."
This means you get access to a wide range of exclusive benefits, plus little treats and thank yous - including pregnancy freebies and even a donation to charity every time you shop!
What do members get?
It's free to join!
There are plenty of great reasons to love Sparks' new baby club, and the first is that it's free to join, UK wide. So there's absolutely no reason for you not to sign up and see what's on offer.
Members get 10% off the M&S baby grow range
Secondly you get a fab incentive for signing up - Membership gives you access to M&S’ Parent Pledge, which offers 10% off M&S’ entire range of baby grows for 12 months:
"We know our customers love our baby grows with their thoughtful details," says Kidswear Director Alexandra Dimitriu, "so we are delighted to offer customers 10% off for a whole year, alongside offers tailored to parent and baby’s stage and needs.”
That'll come in handy, no matter what stage you're at in your parenthood journey! We love M&S baby grows for the hand-me-down quality, and those thoughtful details include:
• built-in scratch mitts
• non-slip feet
• breathable cotton
• two-way zips
• coloured poppers
Enjoy exclusive offers
You just know M&S won't be stingy when it comes to gifting their baby club members with exclusive offers - and they say these will be tailored to your baby’s age and stage, which adds a lovely personalised experience!
It's not just the little ones who will benefit either, Sparks wants to pamper parents too with savings on nursing bras, skincare products and baby bedding, as well as curated offers from specialist brand partners like Mamas & Papas, Pampers and Piccolo organic baby food.
Save money over time with discounts
Each year, M&S says members could save nearly £250! That's a decent amount of savings, what would you do with it?
Why should you sign up?
As well as those very welcome discounts and savings, membership offers so much more...
Free community meetups and cake!
Membership gives you access to a range of free events, community meet-ups and other experiences, helping new parents to meet other parents and form connections in their local communities.
For example, there are weekly parent and baby morning meet-ups in participating M&S cafes across the country - But most importantly, as a member you can grab a free slice of cake every week too when you buy a hot drink - er, yes please!
Personalised timely guidance and inspiration
As a new parent-to-be you'll have loads of questions, and as a member of The Parent Hood you get all of the support and answers you need ahead of your new arrival, with guidance on the topics that matter most, depending on what stage you're at.
M&S’ in-house specialists and expert partners offer insight and advice on everything from birthing bag essentials and choosing the right maternity bra to style inspiration that'll get you excited about showing off your bump!
And if you're a new parent you'll get access to curated content covering a range of topics, like selfcare tips for those tiring early days when you're feeling like a milk-machine, newborn essential checklists and planning for baby’s first trip.
As your little one develops, the guides will focus on new relevant topics for exciting new milestones, like weaning tips and baby friendly recipes, including important info on when to start weaning and how to prepare. There will also be fresh ideas for toys and play that'll encourage curiosity and sensory development, as well as ideas to support you when baby begins to take their first steps.
How to join
The Parent Hood launched in M&S stores and online on 15th August 2024 - so you can signup now! For more information visit and to join the club visit: marksandspencer.com/the-parent-hood.
If you're an M&S app customer, just open the app, click on ‘shop’ and select ‘baby’ to find out more. If you're not already a Sparks member, you'll be prompted to sign up first and then you'll easily be able to join The Parent Hood.
A message from M&S
Sharry Cramond, Food & Loyalty Marketing Director at M&S says, “If the Baby Club had existed when my children were babies, I’d have been the first person to sign up! It’s the first of our special interest clubs exclusively for Sparks members, and we want to make it the best baby club in the country by bringing together the very best of M&S for the UK’s incredible community of parents.”
2. Boots Parenting Club
If you love to shop for your baby products in Boots, you should definitely consider joining the Boots Parenting Club. You can join and become a member any time from when you're pregnant all the way up until your child turns 5!
What's to love?
The Boots Parenting Club is free to join and is part of their Advantage Card loyalty scheme. On their website Judith, Mum to Anouk, 10 months says, "I love the extra Advantage Card points I get. It really helps the baby budget go further", and Harjeet, Mum to Areya, 4 months says, "I like the emails, they tell me what the baby is supposed to be doing at each stage."
There's loads to love about this scheme, from free gifts and exclusive discounts and offers, to extra advantage card points - meaning more savings, and an info-packed monthly newsletter.
What do members get?
As a member of the Boots Parenting Club you'll get to enjoy the following benefits:
Points booster
Boots Parenting Club members get extra Advantage Card points. You get the benefit of receiving 8 points per £1 on baby products, which is essentially 8p back for every pound to spend online & in store! Advantage card members who are not signed up to the parenting club only get four points per £1, so it's definitely worth it!
Boots will reward you with free gifts at key stages of your baby's development, so you'll have something to look forward to on top of those special milestones! Some examples of gifts that members have received include free vitamin supplements, a baby essentials kit or bottle and soother set.
Expert parenting advice
Members are added into a monthly newsletter filled with expert advice and top tips. With emails delivered directly into your inbox, you can look forward to interesting and useful snippets of personalised information based on your baby's stage of development.
Parenting Club offers
You can take advantage of even more exclusive Parenting Club offers via the Boots app
Choose a free selected Aveeno product
Customers get to choose one of two products as a welcome gift - either the AVEENO® Baby Kids Bubble Bath 250ml or Aveeno Baby Daily Hair and Body 250ml.
How to join
The Boots Parenting Club is exclusive to Boots Advantage Card* holders. So all you have to do is sign up for a Boots Advantage Card with your email address, and then within your account you’ll be able to sign up for the parenting club.
3. The Pampers Club
If Pampers is your brand choice for nappies, you'll want to sign up to The Pampers Club - and if Pampers isn't your first choice, maybe you should think about swapping over to take advantage of some of these club benefits!
What's to love?
This loyalty program rewards regular customers who sign up with a points system, allowing you to earn points when you purchase Pampers nappies and wipes. You can save up your points and then redeem rewards like discounts on future purchases, baby gear, and even family experiences.
Not only this, but Pampers Club also provides personalized offers and helpful parenting tips, creating a comprehensive platform for parents to engage with the brand.
What do members get?
Pampers Club is their exclusive loyalty program designed to reward you for choosing Pampers for your little one.
Here's what you need to know:
• Collect points with eligible Pampers purchases.
• Redeem points for valuable rewards like coupons or Pampers diapers.
• Scan special codes found inside Pampers diaper packs using the Pampers Club app - The more codes you scan, the more points you earn towards amazing rewards!
How to join
Joining Pampers Club is quick and easy. Follow these steps to get started:
Download the Pampers Club App
Search for 'Pampers Club' on the Apple App Store (for iPhones) or Google Play Store (for Android) or download directly from the Pampers website.
Sign up in the app
Just tap 'I'll join" and then enter your details.
Start scanning codes
As soon as you start scanning codes you can start collecting points to redeem for gifts.
You can also go to the webiste and sign up to become a member of The Pampers Club by setting up an account with your email address there. They also ask for your child's birthday or due date. This is so that they can personalise your membership experience to the stage of your child's development.
If you're already registered on the Pampers website, you can log in to the app using the same email and password.
4. Morrisons Baby Club
Morrisons has recently re-launched its Baby Club to help support parents throughout their parenting journey,
What's to love?
Members get a free monthly newsletter offering advice and discounts online and in-store nationwide. The club is available to anyone with children up to age 5.
What do you get?
As a member you'll get a range of fantastic offers on your favourite baby products, plus helpful hints and tips as well as easy recipe ideas for you and your little one. There are also members-only treats, like exclusive freebies and competitions
Any More Card customers that sign up to the club before the 8th September 2024 will receive 1,000 more points, as well as a free pack of nutmeg wipes and a variety of discounts across baby products.
How to join
Customers can sign up via: https://www.morrisons.com/more/clubs/baby/.
5. Amazon Baby Wishlist
You can get pretty much anything you need from Amazon and have it delivered the next day if you need it quickly. If you've never heard of Amazon Baby Wishlist we've got you covered with all the info. Your Baby Wishlist comes with many different benefits - and we want to make sure you claim them all.
What's to love?
You get to create your own baby Wishlist and then shop and enjoy all the discounts and benefits! It's a great way to organise yourself so that you can keep track of the things you need, sharing your lists with friend and family, marking products as Must-Haves so your friends and family know what you need, not to mention managing returns and thank yous!
What do you get?
You get to enjoy a 15% discount when purchasing eligible items on your Baby Wishlist and save up to £300! The discount can be used on unlimited orders up to £2,000 combined value.
As well as this, there are more benefits to enjoy:
• Checklist - Find and track everything you need for your baby with the checklist. Your checklist automatically ticks off items as you add them to your list.
• Welcome gift - Get a free welcome gift when you create a Baby Wishlist and spend at least £20 on eligible baby products. Gifts include a Tommee Tippee twist & click nappy bin, Fisher Price baby sensory snuggle toy, NUK baby pacifier and bottle, and more!
• Share with family & friends - Share your Baby Wishlist with family and friends. Amazon provides you with a shareable link, along with options to share social media.
How to join
To create your own Amazon Baby Wishlist you'll first have to sign up for an Amazon account. From there you'll be able to start creating your list.
How does it work?
1. Create an Amazon Baby Wishlist - If you don't already have a baby wishlist on Amazon go ahead and create one, then start adding qualifying items. The discount will only apply to baby related items (excluding diapers, infant formula and books) that are sold and dispatched by Amazon.
2. Add items to the basket - After adding eligible baby products to your Wishlist, visit the 'Your Wishlist' page and add items to your basket. Remember, only items previously added to the Wishlist will qualify for the discount.
3. Redeem your discount - Once you've added items to your cart from the "Your Wishlist" page, make sure the "Use my discount" checkbox is applied and confirm the "Use promotional credit"checkbox selected during checkout.
6. Your Baby Club - Baby Box UK
If you're looking for a free service that supplies high-quality baby product samples straight to your door Your Baby Club does just that! they are partnered with the best kids' brands, and offer their members a fantastic Baby Box pack filled with free goodies.
What's to love?
Your Baby Club wanted to create a space for parents to discover the best and latest offers, samples, and discounts - all in one place. They say; "We provide an accessible service that delivers free products provided by top brands to ensure your bundle of joy has the best possible welcome into the world."
They are the only Parent Club that offers entirely free, high-quality, home-delivered sample packs in the UK! They're different from other Parent Clubs because you can select the offers you like best without the hassle of signing up for everything.
You get a curated baby box full of free product samples delievered, to try out from the comfort of your own home. It's perfect for new parents, providing everything you'll need for those early days when you bring your little one home. As a member you'll get to enjoy free products from well-known and much-loved UK brands like Tommee Tippee and Fisher Price, as well as plenty of discounts and offers to help you along the way.
They say, "Parenthood is a daunting and transformative time - our mission is to ensure all mums are aware of the offers, discounts, sample products, and opportunities available to them from their favourite brands."
What you get
Baby boxes like these offer so much to new parents. Here is a taster of some of the thing you can expect in yours:
Free samples
The Baby Box is a great chance for you to test products by brands you've probably heard of, before you buy. Free samples can include baby food, nappies, wipes, nappy cream, toiletries, and lots more!
Baby clothes
Parents know that babies grow out of their clothes at record speed. A Baby Box can contain a hand-picked selection of clothes catered to your child, from basics to accessories - like blankets, wraps, sleep suits, bath towels etc.
Photography sessions
Not every parent gets to enjoy the luxury of a professional photoshoot to capture precious memories of their newborn - but with a Baby Box you could get a free offer with Bump to Baby for a studio portrait photography session or a new family portrait experience! They say, "We want to help provide families and children with fantastic and memorable experiences." With a Your Baby Club Baby Box, you could get a free offer "
Amazon products
You could get to enjoy a range of new and exciting baby products exclusively from Amazon's Baby Wishlist - from clothing items to store toys such as BABY born dolls and even sample packs.
New baby magazines
Helping new parents stay up to date with the latest parenting tips and information, they also offer new baby magazines that cover all things baby-related - from pregnancy to handy parenting tips, magazines are a great companion for parents on their parenting journey.
What else?
It doesn't stop there - When you claim a Baby Box you can discover even more free goodies and new products, including apps, new websites, and catalogues. Not to mention discounts and offers from all your favourite brands, plus competitions with the opportunity to win big prizes!
How to join
To claim your Baby Box visit Your Baby Club and choose your offers from the list on their website. Tyen fill out your personal details below, including your name, email address, home address, date of birth, baby's gender and due date or date of birth. Once they have all the necessary information you can claim your free Baby Box, which will then be delivered straight to your home.
Proud aunt to her teen niece, Zara Mohammed is a Digital Writer for Mother&Baby. She has 10 years freelance writing experience creating lifestyle content for various platforms, including pregnancy, women’s health, parenting, child development and child mental health, plus lots of fun seasonal family articles and celebrity news.