Graco, the experts in child car seats, is an official supporter to the charity Brake and is raising awareness of Brake’s Road Safety Week 2024 with the campaign, Safety Within.
Taking place from 17th - 23rd November, Graco will post tips and advice on its Instagram page, for parents looking to ensure their car journeys are as safe as possible.
The team at Graco knows that safety in the car is a top priority for 87 per cent of parents, so were inspired to act, after they identified that nearly one in six weekday accidents occur during the school run hours and the peak is during the afternoon rush hour. Experts claim this is due to drivers being distracted from inside the car, being less alert than during the morning drop, in more of a hurry to get home, and there are more pedestrians on the pavements. What’s more, driving on autopilot in a familiar setting means we are not as alert to unusual situations, so many accidents are within a 10-mile radius of our homes.
The Safety Within campaign will include tips and advice, such as how to manage your nerves on that very first car trip with your baby and provides strategies to keep older kids in appropriate car seats for their age and size. There will be advice on how to manage distractions, plus ways to teach children from an early age to be safety aware inside the car and why it’s so important not to distract the driver.
There will also be a reminder of the R129 car seat standard rule, to help parents ensure their child is safely secured in their seat, and how to check they are in the correct seat for their height, age, and development.
Working with experts and parent partners, the campaign will be informative and engaging and, Graco hopes, super helpful to all parents looking to keep their children as safe as possible in their car seats inside the car.
As part of the campaign, Graco is thrilled to support its newest and super safe car seat solution, the SnugTurn System, comforting parents, ‘when you can’t hold them, we will’. The SnugTurn System features a 360-degree rotating base and is compatible with two car seats, to make car journeys with little ones from birth up to around four years old easier and safer than ever.
At the heart of the system is the SnugTurn i-Size R129 360-degree rotating base. The SnugLite i-Size R129 car seat provides a great solution from birth up to around 12 months old and is super lightweight at 3.3kg. Alternatively, the SnugGo i-Size R129 2-in-1 convertible car seat rotates 360 degrees and will grow with the child from birth to around four years old.
The complete SnugTurn System meets i-Size and R129 standards. This means it has undergone enhanced side impact testing, ensuring little ones rearward face for longer, giving parents the peace of mind that they are protecting them in the very best way.
The SnugLite i-Size R129 and SnugGo i-Size R129 car seats from Graco are packed with great value safety features and available to buy now here.
The SnugLite i-Size R129 is RRP £90 and the SnugGo i-Size R129 is RRP £170, both available in colourway Midnight. The SnugTurn i-Size R129 base is RRP £140.
