If you’re feeding your baby during the night, waiting for the latest episode of Bluey to finish, or just scrolling while your toddler fights sleep, then H&M is the perfect place to spend an hour or so browsing. With all the latest fashion trends and affordable baby clothing to fall in love with, it’s no wonder we want to spend our pay packet here.
The Scandinavian brand H&M has been a favourite here at Team M&B for years, with its wardrobe staples, on-trend pieces, and collabs with designers such as Mugler, Blamain, Simone Rocher, and Anamika Khann. It’s the go-to fashion brand if you want designer trends at the same time as a babygrow or toddler joggers and sweatshirt set.
Update your wardrobe each season with help from their handy edits, giving you inspiration for stylish outfits – whether you’re having brunch with your mum friends, doing the school run, or simply glamming up for the Big Shop. H&M is renowned for its neutral tones, so if you love a neutral style – whether clothing or for the home – then H&M can be your go-to for easy tonal style. If you're looking for the best gender-neutral baby clothes, you're at the right place.
To help you find the best buys at H&M this season, we’ve done the hard work for you and found our favourites. Browse through our collection of the best things to buy at H&M currently, whether you’re looking for the best H&M dresses, jumpers, or baby clothes.
H&M www2.hm.com
Invest in a decent shacket and you’ll be sorted whatever the weather; this design is easy to wear on the school run or nipping to the shops. Style up with a skirt or down with jeans or leggings; pair with leopard-print accessories or simple tan leather.
H&Mwww2.hm.com
A good pea coat will last you for years, and can be styled with so many trends it makes an invaluable addition to any wardrobe. This design is also available in black and grey, but we do love the tan colour to brighten up a dreary day. Dress up with a skirt or leather trousers, or simply wear with jeans or leggings.
H&Mwww2.hm.com
If you’re looking for the best H&M clothes then make sure to check out the knitwear section, to find perfect jumpers like this cable-knit in grey or cream. An essential for any Autumn/Winter wardrobe, soft as you like and easy to style with jeans or a skirt.
H&Mwww2.hm.com
One of the best H&M dresses you can buy today, this knitted long design comes in cream or grey, ideal for cosying up with on cold days watching Frozen with your toddler for the 200th time. The side slit takes this to a more stylish place than your average jumper dress, and this length suits all heights.
H&Mwww2.hm.com
Perfect for parties, this sequin dress has a deep, round neckline at the back to elevate this from a regular party outfit. It’s short in length but has long sleeves so you won’t feel everything is on show, but enough to make an entrance.
6.
Wide Jeans
H&Mwww2.hm.com
We can’t gen enough of these wide jeans, and will happily buy them in all four colours. The high waist makes them comfy to wear and it’s easy to style these with comfy sweatshirts or knitwear.
H&Mwww2.hm.com
If wide-leg jeans aren’t your style, then perhaps these skinny jeans will suit – they come in seven different denim colours, including black and stone-wash. Perfect with a plain white tee or oversized jumper.
H&Mwww2.hm.com
Skip over to the baby clothing section and find this adorable Miffy sweatshirt, available in sizes from four months to four years. There’s one press-stud on the shoulder, and super soft brushed inside.
H&Mwww2.hm.com
An adorable matching set with a soft hoodie with a pompom on the hood, and soft leggings. Equally sweet as separates but we love wearing them together. Available in sizes from newborn to three years.
H&Mwww2.hm.com
Gorgeous worn together but also separately, your vehicle-mad little one will love these matching joggers and sweatshirt. They’re also available in animal, dinosaur, and grey vehicles designs too. Available in sizes from 18 months to 10 years.
H&Mwww2.hm.com
Don’t forget that H&M has a gorgeous range of homeware too, so check out the best things to buy at H&M for the home while you’re shopping for your new wardrobe. There’s so much to choose from, especially if you like a neutral aesthetic for your home, although there’s the occasional brightly coloured piece too – such as this sumptuous velvet cushion (but it is also available in cream!).
Sophie Knight is a freelance journalist and hypnobirthing teacher. She has worked with Mother&Baby for the past 12 years, and has also worked on sister titles including WhatsTheBest, Closer, Grazia, CAR, Parkers, and Today's Golfer, among many others. She is a mum of two, and an experienced product tester. Passionate about maternal mental health, Sophie is also a Mental Health First Aider, and a Reiki healer. Sophie has been teaching hypnobirthing with Bourne Hypnobirthing since 2023, having studied it following using the techniques for her own two births.