We all know that eco-friendly products and sustainable brands are making a positive impact on the environment. Over the last few years parents have started paying attention to shopping safer and more sustainably to not only help the planet, but also their family. This positive shift has led to a rise in new eco-friendly brands popping up and supermarkets like Asda and Aldi adapting their products, to meet the demand for less plastic and more sustainable options.
We're passionate about the environment here at Mother&Baby and with World Earth Day 2025 just around the corner, we've gathered together some of our favourite eco-friendly baby and toddlers brands from sustainably-made clothing to brilliant plastic-free alternatives for baby weaning.
KIDLY’s Eco Shop has everything you need to shop more consciously, from certified organic, to plastic-free swaps, recycled materials and eco wood. Their site makes greener living so simple with clever, conscious, sustainable and recycled picks.
The Little Green Sheep sells all the baby bedding you'll ever need for your nursery, including bed sheets, baby blankets, cot mattresses and mattress protectors. They also sell gorgeous rugs and nursery garlands so you can personalise your little one’s space.
3.
Kit and Kin
Kit and Kin are well known for their green credentials, particularly for their eco nappies. We love their starter packs, with everything you need from nappies and wipes to their ultimate collection of beautiful, ethical and eco-friendly baby essentials.
4.
Frugi
For certified organic cotton clothing for babies, toddlers and children that’s bright, soft and made to last, look to Frugi. In fact in 2020, Frugi were awarded Two Queen’s Awards for Enterprise, Sustainable Development and International Trade.
If you’re wanting to make sustainable swaps around your home, not just when it comes to baby products, look to Boobalou, as well as a brilliant Eco Baby section, their website has sections on eco home products, reusable solutions and even planet-friendly skincare and makeup too. Plus you can shop brands such as Bambino Mio (a silver winner in our 2022 Mother&Baby awards for Best Reusable Nappy) and The Cheeky Panda.
6.
Casey & Cole
Creators Emma and Carly are mums themselves, with 5 children between them, ranging in age from 10 months to 9 years. They found that it was impossible to find stylish and practical tableware/accessories that were also safe and sustainable. So they set up their own brand! All their weaning sets are made from food-grade silicone, plus they’re dishwasher safe for easy cleaning, 100% free from BPA, PVC and phthalates, microwave safe and stain resistant! Hooray!
Bamboo is a brilliant sustainable product that can do so much more than you may think. The Bamboo Baby Company create gorgeously soft towels, bedding, wraps and blankets perfect for baby’s sensitive skin.
Another bamboo-led brand which you may have heard of is bamboo bamboo. We love their colourful character plates with suctions to stop your little angel throwing their bowl across the kitchen. Your little one will love these eco friendly bamboo weaning plates. Now to decide which colour of the rainbow to go for…
9.
Whirli
A toy subscription service with a difference, Whirli offers a more affordable and sustainable alternative to buying toys. With flexible subscriptions you can spend tokens on the toys of your choice, get the toys, play, then send them back when your child is bored with them and swap them for new ones!
Read our full Whirli Toy Swap Subscription review, tested by a real mum of two.
10.
Mama Bamboo
mama bambooVoted "Best Performance Nappy Range" by Mother & Baby due to their high absorption, comfort and fit, these eco nappies help reduce and eradicate nappy rash. Made from bamboo viscose which is super absorbent, these nappies keep your little one comfortable and dry for longer. They also make baby muslins, clothing, bath time and weaning products too.
About the author
Stephanie Spencer is the Deputy Digital Editor of Motherandbaby.com. With a digital publishing career spanning over 10 years, starting out as an editorial assistant on medical journals and moving onto become a news writer and features editor, Stephanie started at Bauer Publishing in 2019 and began working for Mother&Baby in 2020.