The Mother&Baby Awards celebrate the very best products, stores, and brands – chosen exclusively by you, the parents who actually use them. From everyday essentials to game-changing innovations, these awards shine a spotlight on the items that truly make a difference in your pregnancy, parenting, and family journey.
This year’s shortlist brings together trusted favourites alongside exciting new names, all tried, tested, and loved by parents. Now it’s time to discover which products, retailers, and services have made the cut for 2026.
Best Baby Toy
BABY born, Splish Splash Tub with Teddy
Wizarding World Harry Potter, Harry Potter On the Go Activity Toy
Ravensburger, Play+ 4-in-1 Colour & Shape Sorter Chameleon
Sweet Dreamers, Ewan the Dream Sheep Deluxe
VTech, Discovery Play Centre
Best Toddler Toy
Ladybird Books, Ten Whizzy Racers: Chaos at Crackling Creek
CONNETIX, 102 Piece Rainbow Creative Pack
Orchard Toys, Under the Sea wooden nesting puzzle
Learning Resources®, Seymour the Counting Shapes Turtle™
Micro Scooters, Mini Micro 4in1 Scooter
Ladybird Books, Ladybird Lane: Stanley's Bedtime
Puffin Books, You Choose Bedtime
VTech, 3-in-1 Mow and Grow Tractor
Puggle, Happy Ride On Bike
Hooga Playroom, 2 in 1 Toddler Balance Bike & Trike - Dino
Best Pregnancy Product
Najell, Pregnancy Pillow
My Expert Midwife, Ease The Quease
Lansinoh, Cooling Serum
SMART STRAINS®, For your vaginal microbiome
Mini First Aid, Baby & Child First Aid for Parents & Carers
BABYGO®, Birthing Ball
BABYGO®, Bamboo Maternity Leggings
The Positive Birth Company, Freya app
My Expert Midwife, Stretch Mark Serum
Babycare TENS, Elle TENS 2
Best New Mum/Maternity Skincare Product
My Expert Midwife, The Motherload
Lansinoh, Calming Bedtime Butter
Lansinoh, HPA® Lanolin Nipple Cream
Lucy Bee, Organic Retinol Alternative Vitamin A Anti-Ageing Eye Cream
My Expert Midwife, Mum to Be Collection
SKN TO SKN, Muti-Tasking Face Serum
Best New Mum/Postnatal Product
My Expert Midwife, Soak for Bits and Body
Lansinoh, HPA® Lanolin Nipple Cream
Pippeta, Mamma Power Patch
Frida Mom, Labour and Delivery + Postpartum Recovery Kit
Lansinoh, Organic Post-Birth Relief Spray
My Expert Midwife, Spritz for Bits
Momcozy, Ergowrap Postpartum Belly Band
BioGaia, Gastrus
BABYGO®, Postpartum Underwear Set
Sainsbury's Comfort Fit, For Her Discreet Liners
Best Baby Food Range/Product
Aldi Mamia, Organic Corn Snacks - Tomato Wheels / Carrot Puffs
Kendamil, Classic Follow-On Formula
Sainsbury's Little Ones, Pouch & Tray Range 7+ Months
Kendamil, Organic Follow-On Formula
Aldi Mamia, Organic Greek Style Yogurt - Mango / Berry / Strawberry
Sainsbury's Little Ones, Pouch & Tray Range 6+ Months
Cow & Gate, Pouches Range
Pure Goat Company, Follow-on milk 2
SMART STRAINS®, for fussy babies
CERELAC®, Banana & Raspberry Star-Puffs
Best Toddler (12 months+) Food Range/Product
Organix, Raspberry & Apple Soft Oaty Bars
Aldi Mamia, Melty Stix - Strawberry & Banana
doddl, toddler spoon and fork set
Sainsbury's Little Ones, Oaty Bars
Tiny to Tots, The Sipster
Aldi Mamia, Sweet & Sour Chicken Organic Tray Meal
Cow & Gate, Toddler Trays Range
Ella's Kitchen, Butterfly + Bug Puffs
Aldi Mamia, Organic Oaty Bars - Carrot Cake / Apple & Strawberry / Banana
Aldi Mamia, Veggie Straws - Veggie/Cheesy
Best Highchair
Puggle, Snack & Play 7-in-1 Hi-lo Highchair
Graco, MiniLite
hauck, Alpha+ Bundle
Joie, Chestnut™ Multimode Highchair
Graco, Presti 3-in1 Highchair
Best Feeding Product for Weaning
Annabel Karmel, Recipes App
Aldi Mamia, Melty Stix - Strawberry & Banana / Sweetcorn & Carrot
Nuby, Character Cup
Munchkin, White Hot™ Infant Safety Spoons
Peppa Pig, Silicone Placemat
Babymoov, Nutribaby Glass 2.0
BioGaia, Protectis Baby Drops
Tommee Tippee, Quick-Cook 6-in-1 Baby Food Make
beaubaby, First Taste Set
Vital Baby, Nourish & Hydrate Range
Best Product for Bottle Feeding
Little Angels by Asda, Sterilising Bags
MAM, Easy Start Anti-Colic Bottles
Tommee Tippee, PerfectPrep® Baby Bottle Formula Feed Maker
BORRN, PPSU Germ-repellent Feeding Bottle
Bonya by Kendamil, Bonya Follow-On Milk
Nuby, RapidTeam - RapidHot, RapidCool and RapidSterilise
Lansinoh, NaturalWave (TM) Baby Bottles
BIBS Denmark, BIBS Baby Bottle Family
Best Breast Pump
Medela, Magic InBra™ Wearable Double Electric Breast Pump
Tommee Tippee, Electric Breast Pump
Haakaa, Gen.2 Silicone Breast Pump
Momcozy, Mobile Flow™ Hands-Free Breast Pump | M9
Fraupow, Viva Pro Wearable Pump
Pippeta, Compact Breast Pump
Lola&Lykke, Smart Electric Breast Pump
Elvie, Stride 2
Lansinoh, Wearable Pump
Best Product for Breast Feeding (excluding Breast Pumps)
Natal Active, Cosy Nursing and Maternity Hoodie
Lansinoh, HPA® Lanolin Nipple Cream
Momcozy, Portable Breast Milk Cooler
Pippeta, Nip Gloss - 40mg
Madpac Babies, The Madpac Broderie Anglaise Nursing Cover
My Expert Midwife, Nipple Balm
Pippeta, Mamma Power Patch
Munchkin, Flow Nipple Shield + *
Lansinoh, Silver Nipple Cups
My Expert Midwife, Colostrum Harvesting Kit
Best Swimming Product
Adaptive Clothing UK, Easy peasy swimsuit
Childs Farm, 3 in 1 Swim
Aldi Mamia, Swim Pants (5-6)
Splash About, Happy Nappy
Mini U, Tropical Berries Hair & Body Wash
Boots Baby, Swim Pants
Tesco Fred & Flo, East Fit Swimpants
Best Baby Monitor
VTech, RM7787HD 7" Over-the-Cot Ultra Smart Video Baby Monitor
Babymoov, YOO Go Plus HD Video Monitor
Nanit, Pro Baby Monitor
Momcozy, 5-Inch Dual-Mode Smart Baby Monitor
Owlet, Dream Sock®
LeapFrog, LF4917HD 7" Smart Video Baby Monitor
Hubble Connected, Go Baby Smart Cam
Best Bathtime Product
Mini U, Crayons & Clouds Gift Set
Nuby, Ice Cream Machine Bubble Bath Toy
Nala's Baby, Vanilla Cloud Body Wash & Shampoo
My Expert Midwife, Baby Wash
Childs Farm, Bluey Range
AVEENO® Baby, Daily Care Hair & Body Wash
Aquascale by Baby Patent, Aquascale 3in1 bath tub
Best Cot, Crib or Moses Basket
Ickle Bubba, Nova Moses Basket & Stand
Puggle, Sleepy XL Folding Rocking Crib
Graco, Sweet2Sleep Bedside Crib
Nuna, PAAL
Joie, kubbie™ Sleep Travel Cot
Chicco, Next2Me Magic Evo Bedside Crib
Best Bedding
Panda, Kids Cloud Duvet
Best Sleep Product
Panda, Toddler Bamboo Pillow
Childs Farm, SlumberTime 3-Step Routine
Morrisons Nutmeg, Sleep Wipes
tonies, Toniebox 2
Nanit, Pro Baby Monitor
MAM, Original Night Soothers
BABYGO®, QikZip™ Sleepsuit
Love to Dream™, Swaddle Up™ Deep Olive, 1.0T
Zello, Portable Pro Max White Noise Machine
Nala's Baby, Sleep Trio
Best Product For A Newborn – 0-4 months
Aldi Mamia, Size 1 Nappies
Morrisons Nutmeg, Newborn Nappies Size 1 & 2
Love to Dream™, Swaddle Up™ Mini Cloud White, 1.5T
Tesco Fred & Flo, Extra Sensitive Baby Wipes 56 Pack
Panda, Baby Bamboo Muslin Squares
Nala's Baby, Nourishing Balm
Childs Farm, Baby Foaming Cloud Wash
Aldi Mamia, Size 2 Nappies
Ergobaby, Evolve 3-in-1 Bouncer Mesh
Baby Ddrops, 10µg (400 IU) Vitamin D3
Best Potty Training Product (excluding disposable nappies)
Nuby, Go Potty
Bedwetz, Potty Training Mattress Protector
ebebek, baby plus Potty Training Toilet
Whizzer, KiddiWhizz Whizzerland Bundle
Bambino Mio, Revolutionary Reusable Potty Training Pants
Tiny to Tots, Potty Training Range
Potette®, Fold 'N' Go
My Carry Potty Ltd, Training Set
Aldi Mamia, Toddler Toilet Training Wipes
Best Steriliser/ Sterilising Product
MAM, Easy Start Bottle & Microwave Steriliser Set
Tommee Tippee, UV Steriliser, Dryer and Storage
Nuby, RapidSterilise
Vital Baby, advanced pro UV range
Milton, Sterilising Starter Kit
Bebello, Washer | 4-in-1 Baby Bottle Washer, Steriliser, Dryer & Protector
Haakaa, Silicone Microwave Steriliser Bag
Dr Brown's, Steam Bottle Steriliser and Dryer
Best Baby Gift
Little Starts, Gift Card
JoJo Maman Bébé, Yellow 3-Piece Duck Letter Box Gift Set
Ziggle, Bundle Of Joy
Cuddledry from Sweet Dreamers, Personalised Baby Bathtime Gift Set
Childs Farm, X Sanctuary Spa Mum & Baby Sweet Dreams Gift Set
BORRN, Silicone Bottle Gift Set
brush-baby, Bobbie Bunny Teether Toy
Tommee Tippee, Limited Edition Swaddlebag and Soother Gift Set
VTech, Snuggles the Octopus
Good Bubble x Grow with Peppa Pig, Luxury Bath Time Gift Set
Best Safety Product
Munchkin, Maxi-Secure Pressure Fit Safety Gate - Black
LeapFrog, LF920HD 7" Video Baby Monitor
Onco, Baby Car Mirror
BABYGO®, Baby Proofing Kit
Best Teething Product
Tiny to Tots, Comforter
My Expert Midwife, Dribble Defence
Sophie la girafe, Original Teether
brush-baby, Bobbie Bunny Teether Toy
Ravensburger, Play+ Rattle Teether - Pineapple
Nuby, Teething Mitten
Best Baby Wipe
Aldi Mamia, Extra Sensitive Baby Wipes
WaterWipes®, Original Baby Wipes
Little Angels by Asda, Extra Sensitive Newborn Wipes
Mama Bamboo, Sustainable Bamboo Baby Wipes
Tesco Fred & Flo, Head to Toe Extra Large Fragrance Free Wipes 60 pack
Aldi Mamia, Fragranced Baby Wipes 80pk
Aldi Mamia, Sensitive Frangrance Free Baby Wipes 80pk
Morrisons Nutmeg, Coco Moisturising Baby Wipes
Pampers, Harmonie Aqua Baby Wipes
Tesco Fred & Flo, Fragrance Free Baby Wipes 60 Pack
Best Sun Protection Product
Childs Farm, SPF50+ Roll On Sun Lotion
Best Reusable Nappy
Bambino Mio, Revolutionary Reusable Nappy
Best Nappy Cream
Healthpoint, B5 Panthenol nappy ointment 100g
AVEENO® Baby, Daily Care Nappy Cream
Sudocrem®, My Little Sudocrem®
Childs Farm, Baby Nappy Cream
My Expert Midwife, Bum Balm
Best Baby Skincare Range/Product
Kit & Kin, Hypoallergenic Baby Skincare Range
Sainsbury's Little Ones, Naturals
Nala's Baby, Full Range Bundle
Aldi Mamia, Bedtime Bath
Mini U, Toiletries Range for Baby & Child
Little Angels by Asda, Liquid Talc
Good Bubble, Baby Wash & Skincare Trio
Mustela, No-Rinse Cleansing Water
Aldi Mamia, Baby Shampoo
Childs Farm, OatDerma range
Best Value Disposable Nappy or Nappy Range
Pampers, Baby-Dry Nappies
Aldi Mamia, Ultra Fit Nappy Pants
Sainsbury's Little Ones, Newborn Nappies
Little Angels by Asda, Newborn Nappies
Pampers, Baby-Dry Nappy Pants
Tesco Fred & Flo, Easy Fit Nappy Pants Range
Tesco Fred & Flo, Ultra Dry Nappies
Ocado, Kiddo Ultra-Dry Nappies
Aldi Mamia, Ultra Fit / Newborn Nappies
Morrisons Nutmeg, Ultra Dry Nappies
Best Performance Disposable Nappy or Nappy Range
Pura, Nappy Pants
Aldi Mamia, Night Pants
Morrisons Nutmeg, Ultra Dry Nappies
Sainsbury's Little Ones, Nappy Pants
Aldi Mamia, Ultra Fit Nappy Pants
Bambo Nature, Disposable Eco Nappies
Pampers, Premium Protection nappies
Rascals, Premium Nappies
Tesco Fred & Flo, Easy Fit Nappy Pants Range
Tesco Fred & Flo, Ultra Dry Nappies
Best Baby Carrier/Sling or Back Carrier
Babymoov, Moov & Hike Hiking Carrier
Najell, Rise
BabyBjörn, Baby Carrier Harmony Woven Mélange
Ergobaby, Omni Deluxe Baby Carrier
Najell, Wrap
Joie, savvy™ Air 4in1 Baby Carrier
BABYGO®, Baby Carrier
LittleLife, Voyager Child Carrier
Wildride, Toddler Sling Carrier
Nuna, CUDL clik
Best Newborn Car Seat (Stage 0/0+)
Silver Cross, Glide Plus 360 Infant Carrier and Base
Thule, Maple infant car seat + Thule Alfi car seat base
Nuna, ARRA flex + BASE curv
Joie, Signature i-Level™ Pro Infant Carrier & i-Base™ encore
Graco, SnugLite i-Size R129 with SnugTurn i-Size R129 base
Best Baby/Toddler Car Seat (Stage 1/2)
Graco, Turn2Me DLX i-Size R129 360º rotating ISOFIX car seat with fixed base
Silver Cross, Approach Plus 360 Car Seat and Base Plus 360
Joie, i-Spin 360™ Spinning Car Seat
Ickle Bubba, Oracle i-Size Car Seat
Graco, SnugGo i-Size R129 with SnugTurn i-Size R129 base
Axkid, Spinkid 2
Best Multi Stage Car Seat
Cosatto, Acorn All Stages i-Size 360
Joie, elevate™ R129 Toddler to Booster Seat
Joie, Signature i-Spin™ XL Multi-age Car Seat
Avionaut, Stardust
Joie, i-Irvana™ R129 Toddler to Booster Car Seat
Axkid, Up
Graco, Turn2Me™ Grow i-Size R129 360° Rotating Car Seat
Puggle, Safe Click i-Size 40-150cm 360 Rotate Eco ISOFIX Car Seat
Best Multiple, Twin or Tandem Pushchair
Out 'n' About, Nipper Double v6
Joie, Signature estrella™ Twin Stroller
Joie, Signature versiti™ Single to Double Pram & versiti™ Sibling Seat
Best Lightweight Buggy/Stroller
Graco, Myavo
smarTrike, Traveler Stroller
Nuna, TRVL lx
Ergobaby, Metro 3 Compact Stroller
Kinderkraft, PILOT 2
hauck, Travel N Care
hauck, Travel N Care Plus
Joie, Signature parcel™ LX Stroller
Joolz, Aer2
Best Pushchair
hauck, Runner 2
Joolz, Hub2
Out 'n' About, Nipper Plus
Nuna, TRIV lx All-Season Set
Micro Scooters, Micro Flexi Trike
Out 'n' About, Nipper v6
Nuna, SWIV
Joie, Signature finiti™ 4in1 Compact Pram
Joie, litetrax™ Pro Stroller
Tutis Strollers, Tutis Mio3+
Best Travel System
Venicci, Upline 2 Travel System
Joie, Signature finiti™ Travel Ready Bundle
Ickle Bubba, Altima Travel System
Graco, Near2Me DLX Bundle
Nuna, MIXX next + ARRA flex + BASE curv Bundle
Nuna, TRIV next + PIPA urbn Bundle
Silver Cross, Cove Ultimate 360 Car Seat Bundle
Nuna, SWIV + ARRA flex + BASE curv Bundle
Joie, Signature finiti™ Click & Go Bundle
Avionaut, Sirius
Best Travel Product Under £30
Onco, Baby Car Mirror
Moonkie, Hug & Go™ Toddler Backpack
Gigil, Nappy Pouch
Splash About, Go Splash Swim Vest with anti-rise safety strap
Mini First Aid, First Aid Kit
Clair de Lune, Star Fleece Baby Wrap Blanket
Littlelife, Triceratops Toddler Backpack with Rein
Milton, Anti-Bacterial Surface Wipes x30
Baby Uma, Universal Buggy Clips
ebebek baby plus, Picnic Booster Highchair - Dark Grey
Best Travel Product Over £30
Out 'n' About, Nipper Nest
Babymoov, Moov & Protect Cooling Anti UV Tent
Nuby, RapidTeam - RapidCool and RapidSterilise
Car Shades
SlumberPod
WriggleEase Ltd, WriggleEase lap seat
Puggle, Easy Twist 6-in-1 Folding Trike
Lascal®, BuggyBoard® Mini
VTech, V-Hush Rocker
Best Changing Accessory/Product
Gigil, Teddy Nappy Caddy
Allis Baby, Luxury Baby Changing Bag
Gigil, Luxe 2.0 Changing Backpack
Innovation of the Year
smarTrike, Xtend Ride-on Plus
Pippeta, Mamma Power Patch
Vital Baby, EarthSmart Range
Nuna, BASE curv
Aldi Mamia, Size 1 Nappies
tonies, Tonie Box 2 and Tonieplay
Chicco, Next2Me Twins Bedside Crib
BABYGO®, Sensory Maternity Bra
Munchkin, Flow Nipple Shield + *
Nuna, SWIV
Joie, Signature Versiti™ & Versiti
Graco, Eluma™ Sway Soothing Baby Swing
Best Eco Friendly Product
Vital Baby, EarthSmart Range
beaubaby, First Taste Set
Gigil, Nova Changing Backpack
Bambino Mio, The Revolutionary Reusable Nappy
GROWNSY, Nasal Aspirator for Baby
Naty, BioEmbrace Nappies
Magical Wool
Childs Farm, Baby Moisturiser 500ml
*Nipple shields are a short-term solution for breastfeeding issues, and are not designed for long-term use. Visible milk in the shield doesn’t guarantee effective feeding — key signs include plenty of wet nappies, at least 8 feeds in 24 hours, steady weight gain, and hearing baby swallow.