Mother&Baby Awards 2025 shortlist revealed!

M&B awards logo with blue stage curtains in background

by Stephanie Spencer |
Updated on

The Mother&Baby Awards celebrate the best products, stores, and brands, chosen exclusively by you – the parents who actually use them. Each of our shortlisted products are tested thoroughly by our pool of mums and dads (and their babies and toddlers of course!) to find the best across a range of categories, from best nappies to xyz.

We're excited to reveal this year's shortlist for the Mother&Baby Awards 2025, to discover who will win the coveted Bronze, Silver or Gold awards for each of the categories below, bookmark this page and check back in on 27 November, when the winners will be officially revealed, after the awards event itself. If you just can't wait, you can check out last year's Mother&Baby award winners here, and if you're a brand on the shortlist and haven't yet booked your tickets to attend on the night itself, what are you waiting for, get your table booked to secure your place at Park Plaza Westminster Bridge London on Tuesday 26th November for another fantastic night to celebrate some amazing brands and products!

For now, here are the fantastic products which have been shortlisted...

Best Baby Toy

Taf Toys Tummy-time Activity Gym

Rainbow Designs, Bedtime Cuddles with Peter Rabbit

VTech First Steps® Baby Walker

Jellystone Designs, Baby Calm Down Bottle

Ladybird, Baby Touch: My Little Dragon

Best Toddler Toy

LeapFrog Build-a-Slice Pizza Cart

PLAYMOBIL 71457 JUNIOR & Disney: Cinderella's Castle

Orchard Toys, Dotty Dinosaurs

Ladybird, Ten Minutes to Bed: Little Wolf

Learning Resources® Growing Greenhouse Colour & Number Playset

Ladybird, Uh-Oh, Niko: Bedtime

hauck, Learn to Walk Plants

BABY born Lena 36cm

CONNETIX 202 Piece Pastel Mega Pack

Orchard Toys, Peter Rabbit Fish and Count

Best Pregnancy Product

HotTea Mama, The Final Push Raspberry Leaf Tea

Lola&Lykke, Core Relief Pregnancy Support Band

Dreamgenii Pregnancy, Support & Feeding Pillow

Penguin Random House,The Modern Midwifes Guide to Pregnancy, Birth and Beyond by Marie Louise

Seraphine, Seamless Over Bump Maternity Leggings

Spatone iron-rich water + Vitamin C

Silentnight Body Support U-Shaped Pregnancy Pillow

My Expert Midwife, Fantastic Skin Elastic

The Positive Birth Company, The Hypnobirthing Pack

BioGaia Protectis D+

Best New Mum/Maternity Skincare Product

Lansinoh, Calming Bedtime Butter

Palmer's Cocoa Butter Formula Massage Lotion for Stretch Marks

My Expert Midwife, Fantastic Skin Elastic

Lansinoh, Cooling Serum

Best New Mum/Postnatal Product

Obaby, Madison Swivel Chair

Elvie Trainer

iL Tutto

My Expert Midwife, Spritz for Bits

Bumbles & Boo, Mum & Baby - Planet Loving, Mr Fox Gift Hamper

Pippeta Silver Nip Cups

My Expert Midwife, No Harm Nipple Balm

Hotmilk Lingerie, Warrior Soft Cup

Palmer's, Cocoa Butter Formula Firms Tones Firming Body Lotion

Lola&Lykke,Core Restore Postpartum Support Band

Best Baby Food Range/Product

Mamia Melty Hoops

Ddrops, Baby Ddrops

Little Ones meal pouches 7+ months

Cow & Gate Banana Wholegrain Porridge with Buckwheat 200g

Kendamil, Classic Follow-On Formula Range

Mamia Organic Strawberry Fruity Bars

Nuby, Good Square Meal Tableware

Mamia Oaty Bars

Little Freddie, Dairy Free Coconut Yog*rts

Aptamil Follow on Milk Ready to Drink 200ml

Best Toddler (12 months+) Food Range/ Product

Little Dish Fresh Kids' Meals

Mamia Veggie Straws

ASDA Little Angels Banana & Mango Corn Cake Hearts 12m+ 30g

Cow & Gate Stage 3 Toddler Milk Ready to Drink 200ml

Tilda Kids Sunshine Vegetable rice

HiPP Organic, Toddler Tray Meals 12+ months

Tilda Kids Mild Curry rice

Kiddylicious Crispy Tiddlers Strawberry

Annabel Karmel's Frozen Meals for Toddlers & Kids

Nuby, Good Square Meal Tableware

Best Highchair

Puggle, Foodie Eat & Play Highchair

Ickle Bubba, Flip Magic Fold Highchair

My Babiie, MBHC9 Luxe Highchair

Boori, Neat Highchair

Joie, multiply 6in1

Cosatto Waffle 2 Highchair

Nuna, BRYN

hauck, Alpha+

Best Feeding Product for Weaning

Mamia Organic Apples, Carrots & Parsnips Fruit Pouch

Munchkin, Stay Put Suction Bowls

Mamia Organic Strawberries & Apples Fruit Pouch

Nuby, Good Square Meal Tableware

Pippeta Ultimate Weaning Set

Baby, are you nuts? organic allergen weaning kit

Mamia Organic Sweetcorn Rings

ASDA, Little Angels Flip Top Beaker 420ml

Mamia Organic Banana Rusk Biscotti Fingers

Citron, Baby Wean & Grow Set - Dino/Unicorn

Best Product for Bottle Feeding

Milk Storage Bottles, teats & lids | Pack of 4

Philips Avent, Natural Response Baby Bottle with AirFree Vent, 260ml

BIBS Denmark, Baby Glass Bottle

Cow & Gate Follow-on Milk Ready to Drink, 200ml

Kendamil, Pro-Comfort Baby Drops

Tommee Tippee, Perfect Prep Day & Night

Lansinoh, Feeding Bottle Starter Set

Dr. Brown's Options+ Anti-Colic Baby Bottle Starter Kit

MAM, Easy Start Anti-Colic Bottles

Pippeta, Milk Storage Bottles, teats & lids

Best Breast Pump

Tommee Tippee, Made for Me Double Electric Breast Pump

Momcozy Mobile Flow Hands-Free Breast Pump | M9

Pippeta Compact LED | Handsfree Breast Pump

Fraupow, Wearable Pump

MAM, Move Wearable Breast Pump

Lola&Lykke, Smart Electric Breast Pump

MAM, 2in1 Single Electric Breast Pump

Best Product for Breastfeeding (excluding Breast Pumps)

Alessandra Reli, Naples Half-Zip Nursing and Maternity Hoodie

Natal Active, Cosy Breastfeeding and Maternity Hoodie

Momcozy, Multifunctional and Adjustable Nursing Pillow

My Expert Midwife, No Harm Nipple Balm

Lansinoh, Soothies Cooling Gel Pads

Pippeta Silver Nip Cups

Lesh FREEFLO Leakproof Nursing Bra

Seraphine, Seamless Bamboo Maternity-To-Nursing Bras

Fraupow, Silver Healing Cups

Lola&Lykke, Breastfeeding Starter Kit

ebebek baby mom, 2-Pack 999 Sterling Silver Nipple Shield Cover/Nipple Cups

Best Swimming Product

Mini U Tropical Berries Hair & Body Wash

Tesco, Fred & Flo Easy Fit Swim Pants

Splash About, Happy Nappy

Bambino Mio, Revolutionary Reusable swim nappy

Mamia Ultra-fit Swim Pants Size 5-6

Boots Baby Swim Pants (size 2 - 6)

Splash About, Pufferfish Back Float

Best Baby Monitor

Nanit Pro Camera

LeapFrog LF2936FHD 5.5" FHD Touch Screen Smart Baby Monitor

Momcozy, 1080P High - Performance Video Baby Monitor BM01

Nanit Sound + Light Machine

Owlet, Dream Sock

VTech RM5766HD 5" Smart Wi-Fi Video Baby Monitor

Hubble Connected, Hubble SkyVision AI Pro Smart Crib Baby Monitor

Tommee Tippee, Dreamsense Baby Monitor

Best Bathtime Product

Matchstick Monkey, BABY ELECTRIC SONIC TOOTHBRUSH

My Expert Midwife, Mega Mild Cleansing Wash

Nala's Baby, Vanilla Cloud Body Wash & Shampoo

WildOnes rechargeable electric toothbrush from brush-baby

Mini U Crayons & Clouds Gift Set

Baby Shark by Solution, Baby Shark Bath Buckets

Mamia Baby Shampoo

ASDA Little Angels Bedtime Bath

Childs Farm SlumberTime Bath Soak Lavender & Moon Milk

Mamia Bedtime Bath

Best Cot, Crib or Moses Basket

Shnuggle Air Lite Bedside Crib

Obaby, Maya Cot Bed

Joie, kubbie sleep

Best Bedding

Lynmark® Potty Training Bed Pads

Cozy Crew Club, Bear Sleeping Bag (1.5 TOG)

Comfier Sleep, Bamboo Crib Mattress Protector

Tinkaly, Piddle Pads

Love to Dream, Swaddle Up Transition Bag Quilted Cotton

The Baby Gifting Company, ORGANIC COTTON NEW BABY PERSONALISED BLANKET

Purflo, Cuddle to Sleep Bag

Kabode, Rolling Cloud Organic Cotton Fitted Sheet

Comfier Sleep, Crib Fitted Sheets fro 100% Organic Cotton

Best Sleep Product

ergoPouch Cocoon Swaddle bag

Silentnight, Safe Nights Snuggle Breathable Mattress

Simba Hybrid® Cot Bed Mattress

MORI, Clever Year Round Sleeping Bag 1.5 TOG

Momcozy Portable Baby Sound Machine

Nala's Baby, Nighttime Oil

Obaby, Moisture Management Mattress

MAM, Original Night Soother Range

JOHNSON'S Bedtime Bath

Childs Farm SlumberTime 3-step routine

Best Product For A Newborn – 0-4 months

BIBS Denmark, Try-It Collection

Nuby, RapidCool

Munchkin, Spring 2-in-1 Bouncer & Rocker

MAM, Original Soother Range

Mamia Newborn Size 2 Nappies

Tesco, Fred & Flo Newborn Nappies Range

Ubbi Daiper Pail

ebebek baby me Cotton Pads 60 Pcs

Love To Dream, SWADDLE UP Original

Mamia Newborn Size 1 Nappies

Best Potty Training Product (excluding disposable nappies)

Lynmark® Potty Training Bed Pad

Nuby, Easy Clean Potty

Bambino Mio, Revolutionary Reusable potty training pants

Splash About, Splash Jammers

Baby Shark by Solution, Baby Shark Soft Padded Toilet Seat

ebebek baby plus Potty Training Toilet

Baby Shark by Solution, Baby Shark Toilet Training Set

Potty Splash, 2 in 1 Bidet and Potty

Toddler-Essentials, Easy-Pour Potty and Magic Sticker Set

Best Steriliser/ Sterilising Product

Tommee Tippee, UV Steriliser

MAM, Electric Steriliser & Express Bottle Warmer

Little Angels by ASDA 5 Microwave Sterilising Bags

Dr. Brown's Electric Steriliser

Milton, Mini Soother Steriliser

MAM, Easy Start Bottle & Microwave Steriliser Set

Nuby, 3 Minute UV Steriliser

Milton, Cold Water Steriliser

Best Baby Gift

Nala's Baby, Bath-time Gift Set

Eyas London, The Gallery

Nuby, Animal Adventures Nursery Range

Bobbie Bunny Teething Toy from brush-baby

Gigil.com, Teddy Nappy Caddy

The Baby Gifting Company, Welcome Little One Gift Set

Panda Kids Bamboo Muslins

Taf Toys, Tummy-Time Essentials Kit

Pabobo By Angelcare Beluga Whale

Best Safety Product

LittleLife, Recycled Dinosaur Toddler Backpack with Rein

Munchkin, Auto Close Baby Safety Gate

Mini First Aid Hot & Cold Gel Pack

Nuby, Adjustable Backseat Baby Mirror

Owlet, Dream Sock

ebebek baby plus Extra Wide Safety Bed Rail 150 cm

Allis Baby Gato Learning Tower for Toddlers

Best Teething Product

Sophie la girafe

Bibbilyboo, Waterproof Dribble Bib

Matchstick Monkey, MONKEY & BANANA TEETHER GIFT SET

Nuby, Wrist Pal

Bobbie Bunny Teething Toy from brush-baby

Teetha Teething granules

Best Baby Wipe

Kinder by Nature, Plant-Based wipes

Mamia Sensitive Baby Wipes 60pk

WaterWipes® Original baby wipes

ASDA Little Angels 40 Sensitive Extra Large Baby Wipes

Little Ones sensitive and fragranced wipes x60

Kinder by Nature, Water-Based wipes

Mamia Fragranced Baby Wipes 60pk

Mama Bamboo Biodegradable Baby Wipes

Bambino Mio, Revolutionary Reusable Baby Wipes

Rascals Premium Biodegradable Sensitive Wipes

Best Reusable Nappy

Bambino Mio, Revolutionary Reusable nappy

Best Nappy Cream

Freddie's First, Bots and Spots

My Expert Midwife, No Harm Bum Balm

Kit & Kin Magic Salve

AVEENO® Baby Daily Care Nappy Cream (100ml)

Best Baby Skincare Range/Product

Baby Bare Bubbles, Beautiful Baby Luxury Gift Set

HiPP Organic, Soft & Foamy Duck Handwash Range

Nala's Baby, Full Range Bundle

Mini U Toiletries Range for Baby & Child

Freddie's First skincare range

JOHNSON'S Bedtime Range

AVEENO® Baby Daily Care Hair & Body Wash, 250ml

Childs Farm Baby, Child & Sun Skincare Range

Ovée, Baby & Child Moisturising Cream

Colief® Baby Massage Oil

Best Value Disposable Nappy or Nappy Range

Rascals Premium Nappies

Little Ones Newborn Nappies

Pampers Baby-Dry Nappies

Little Angels By ASDA Comfort & Protect Nappies Range

Tesco, Fred & Flo Ultra Dry Nappies Range

Mamia Ultra Fit / Newborn Nappies Size Range 1-7

Pampers Baby-Dry Nappy Pants

Little Ones Taped Nappies

Tesco, Fred & Flo Easy Fit Nappy Pants

Mamia Ultra Fit Nappy Pants Size Range 4-8

Best Performance Disposable Nappy or Nappy Range

Pampers Premium Protection Nappies

Tesco, Fred & Flo Ultra Dry Nappies Range

Pura Eco Nappies

Mamia Ultra Fit / Newborn Nappies Size Range 1-7

Little Ones Newborn Nappies

Mama Bamboo Eco-friendly Bamboo Nappies and Pants

Kit & Kin Eco Nappies

Tesco, Fred & Flo Easy Fit Nappy Pants

Rascals Premium Nappies

Mamia Ultra Fit Nappy Pants Size Range 4-8

Best Baby Carrier/Sling or Back Carrier

Najell Wrap

Izmi Breeze Baby Carrier

RYLOOBABY

MiniMeis G5

Momcozy, Ergonomic,Cozy and Lightweight - Baby Carrier Newborn to Toddler

Seraphine, The CARIPOD

Nuna, CUDL Clik

LittleLife, Ranger S3 Child Carrier

BabyDink Newborn Carrier

Gaia Baby Soft Newborn+ Baby Carrier

Best Newborn Car Seat (Stage 0/0+)

Nuna, PIPA urbn

Joie, Sprint and i-Base Encore

Avionaut, Pixel Pro 2.0 C

Doona X

Graco UK, SnugLite i-Size R129 with SnugTurn i-Size R129 base

Best Baby/Toddler Car Seat (Stage 1/2)

Graco UK, SnugGo i-Size R129 with SnugTurn i-Size R129 base

Joie, i-Pivot 360

Best Multi Stage Car Seat

Kinderkraft, I-GROW

Axkid One 3

Nuna, PRUU

My Babiie, MBCSSPINTT i-Size (40-150cm) Spin Car Seat

Cosatto All in All Ultra 360 Rotate i-Size

Joie, i-Irvana

Best Multiple, Twin or Tandem Pushchair

Puggle, City Traveller Compact Fold Twin Pushchair

iCandy Orange 4

Out'n'About Nipper Wagon

Out'n'About Nipper V5 Double Pushchair

My Babiie, MB33 Tandem Pushchair

Nuna, DEMI next

My Babiie, MB12 Twin Stroller

Best Lightweight Buggy/Stroller

Graco UK, Myavo

Nuna, TRVL lx

Cosatto Yo!

Joie, Pact Pro

My Babiie, MBX7 Auto-Fold Stroller

Puggle, Seattle Fold & Go Compact Pushchair

hauck, Travel N Care Plus

Joolz Aer+

didofy Aster 2

Best Pushchair

Out'n'About Nipper V5

Hauck, Runner 3

Silver Cross, Reef 2

Nuna, TRIV next

Thule Urban Glide 3 3-wheel

didofy Stargazer

By Babiie, MB160 Pushchair

Joie, Vinca and Ramble XL

Kinderkraft, MITZY

Best Travel System

Cosatto Wow 3

Joie, Finiti, Ramble XL, Sprint & i-Base Encore

didofy 11-piece Stargazer travel system bundle

Graco UK, Near2Me DLX special bundle

Nuna, TRIV next URBN bundle

Nuna, MIXX next + ARRA next bundle

Venicci, Upline SE 3in1 Plus Base

Kinderkraft Select, YOXI 4-in-1

Ickle Bubba, Altima All In One Travel System

My Baabie, MB450i 3-in-1 Travel Systems

Best Travel Product Under £30

Lynmark® Car Seat Protector

Milton, Antibacterial Hand Sanitiser

Citron, Insulated Snack Bag - Tiger/Flowers

Splash About, Go Splash Swim Vest

Munchkin, Mini Thermometer

Shady Car Sunshade

Best Travel Product Over £30

Car Shades Full Rear Set

Trunki, Peppa Pig Party Bus Trunki

smartrike, Traveler

Nuby, RapidCool

Best Changing Accessory/Product

Tiny to Tots Premium Wedge Mat

Puggle, Santiago Universal Back Pack Changing Bag

ONCE UPON A DUA, Premium Extra Padded Foldable Travel Changing Mat

Gigil.com, Luxe 2.0 Changing Backpack

My Babiie, Backpack Changing Bag

Splash About, Changing Mat

Best Eco Friendly Product

Magical Wool

Pura Eco Nappy Pants

Muddy Puddles, Waterproof Changing Robe Blue

Childs Farm OatDerma Baby Wash

Ecoegg, Fragrance Free Laundry Egg

Splash About, Happy Nappy DUO

LÄSSIG, Muslin Set Hooded Towel & Wash Glove

PLAYMOBIL 71681 JUNIOR: My Take Along Noah's Ark

Mama Bamboo Eco-friendly Bamboo Nappies & Wipes

Splash About, Snippets

Innovation of the Year

Munchkin, Mini Thermometer

MiniMeis Hero Backpack

Doona X

Shady Car Sunshade

Owlet, Dream Sock

Nanit Pro Camera and Sound & Light Machine

Joie, Sprint and i-Base Encore

Bobbie Bunny Teething Toy from brush-baby

Mamia Head to Toe Wipes

SOCKATOOS

Retailer of the Year

Amazon

Argos

Boots

H&M

John Lewis

JoJo Maman Bébé

Marks & Spencer

Mamas & Papas

Matalan

Next

Primark

Superdrug

TK Maxx

Very

Zara

Supermarket of the Year

Aldi

Asda

Co-op

Lidl

Morrisons

Ocado

Sainsbury's

Tesco

Waitrose

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Mother & Baby is dedicated to ensuring our information is always valuable and trustworthy, which is why we only use reputable resources such as the NHS, reviewed medical papers, or the advice of a credible doctor, GP, midwife, psychotherapist, gynaecologist or other medical professionals. Where possible, our articles are medically reviewed or contain expert advice. Our writers are all kept up to date on the latest safety advice for all the products we recommend and follow strict reporting guidelines to ensure our content comes from credible sources. Remember to always consult a medical professional if you have any worries. Our articles are not intended to replace professional advice from your GP or midwife.