Tested by mum Lisa James-Platt for the M&B Awards 2016:
Why would you recommend this product to a friend/fellow mum?
It has a very subtle taste as it is apple mint and I have very fussy teeth cleaners. With this toothpaste neither of my children disliked it. Its a nice clear cover so they don't get all their clothes covered in white toothpaste.
How does this product make your life easier as a mum?
No battle with my childrent to get them to clean their teeth. No need to worry about them putting white toothpaste over their clothes.
Tested by mum Jenny Paige for the M&B Awards 2016:
Why would you recommend this product to a friend/fellow mum?
I would recommend this toothpaste to other Mums because it is baby friendly and has been designed and produced with teething babies in mind. Camomile has been added to the toothpaste to help soothe sore gums for babies who are teething whilst cleaning their teeth. The taste of the toothpaste is very mild and my baby was happy to taste this in his mouth. The design of the packaging is nice and attractive featuring a smiling baby on the front. It is very informative with clear directions and ingredients list. This is great value for money as it is very reasonably priced in comparison with other baby toothpastes.
How does this product make your life easier as a mum?
This toothpaste makes my life easier as a Mum because I know that my baby's teeth are being properly cleaned whilst soothing his sore gums. It provides a bit of pain relief for him so keeps him happier just for that little bit longer.
If you could change one thing about this product what would it be?
I would produce a range of flavours so that there is another option should the baby not like that flavour.
Tested by mum Eleanor Ormrod for the M&B Awards 2016:
Why would you recommend this product to a friend/fellow mum?
This toothpaste is a fantastic addition to the toothbrush and creates a perfect set. My little boy loved the taste of this toothpaste and because of that it encouraged him to keep using the brush (i had to pretend to keep putting more paste on at one point otherwise he would have eaten his way through the tube!). The tube is a perfect size and amount, easy to open and the paste comes out smoothly. As a health conscious parent i felt really reassured by the ingredients in the product, and the touch of camomile as a natural anti inflammatory for teething gums is great idea.
How does this product make your life easier as a mum?
This product made teeth brushing an enjoyable and stress free experience. I felt my son was actually using the brush with the yummy taste of the toothpaste enticing him to keep using it.
If you could change one thing about this product what would it be?
Perhaps more advertising or widely available as i haven't seen this product in the shops before.
Tested by mum Karen Rutherford for the M&B Awards 2016:
Why would you recommend this product to a friend/fellow mum?
I tried this and it's such a delicious flavour, my son loved it and it really helped to encourage brushing. The camomile certainly made a difference when he was struggling with his molars and I liked that it was low in sugars such a great idea. Lovely smell too and breath smelt lovely
How does this product make your life easier as a mum?
It encourages tooth rushing which is always a great thing especially when the mouth can be so sore when teething so it's a wry thoughtful product.