Amazon Baby Deals 2025

Deal Alert! WaterWipes, the purest baby wipes on the market, are now 35% off! With just 2 ingredients – 99.9% purified water and a drop of fruit extract – these wipes are perfect for newborn and sensitive skin. Made from plant-based and plastic-free materials, they are an eco-friendly, safe, and gentle option for your baby. Plus, they're free of artificial fragrances and colours, making them ideal for babies with eczema or allergies. One parent said, "Best wipes for my baby’s sensitive skin – gentle and high-quality. Totally worth it!"

Snag 20% off the Love To Dream Swaddle UP – the ultimate swaddle for better sleep! This swaddle helps babies sleep in their natural arms-up position, promoting self-soothing and improving sleep quality for both baby and parents. Its easy-to-use design and 1.0 tog make it perfect for maintaining a cozy temperature. Plus, with the double zip function, you can quickly change nappies without disturbing your baby’s rest.

The Tommee Tippee Ultra-light StayPut Dummy is a light one-piece silicone soother, perfect for parents who want a dummy that stays put. It’s 20% lighter than the original and 50% lighter than the leading competitor, making it easier for your baby to keep it in. Designed with an orthodontic teat, this dummy supports developing teeth and gums while being comfortable for your little one. Customers said the dummies are super light, easy to keep in a baby's mouth.

Grab 60% off the Ms. Rachel Official Sensory Learning Farm – the perfect sensory toy for your little one! With 8 animal environments, a plush cow, a teether, a baby-safe mirror, and colorful ribbons, this interactive toy helps stimulate your baby’s senses while promoting motor skill development. The fun sing-along feature encourages early language development too! One happy parent shared,  "A wonderful sensory toy! Keeps my baby entertained during tummy time, and the sing-along is perfect for language development."

The Tommee Tippee Ultra UV Steriliser & Bundle is currently available at a fantastic discount, offering a safe, dry, and chemical-free way to kill 99.9% of harmful germs without heat or steam. Perfect for sterilising bottles, teats, breast pumps, and accessories, it ensures even hard-to-clean areas stay germ-free. This bundle also includes a six-pack of Tommee Tippee Natural Start Anti-Colic Baby Bottles, making it a great all-in-one solution for parents.

Reviewers love its gentle yet effective sterilisation, with one tester, Hollie, praising how it prevents damage to materials and eliminates the risk of steam burns. While it takes slightly longer than models like the Advanced Pro UV Steriliser and Dryer, the Tommee Tippee Ultra remains a top choice for safe, easy, and reliable bottle sterilisation.

Read our full Tommee Tippee Ultra UV 3-in-1 Steriliser, Dryer and Storage review

For parents on the go, the Nuby RapidCool Kit is a must-have. Winner of Gold in the Mother & Baby Awards 2025 for Best Travel Product Over £30, it allows you to prepare a bottle in under four minutes. Our parent testers loved its convenience, with mum review Faye saying, “This makes life so much easier when I am on the go. It’s super simple and doesn’t take up a lot of room in the changing bag.”

Mum tester Sophie added, “I have a Perfect Prep that I haven't even taken out of the box. This does everything I need without expensive filters and works on the go too.” With its ease of use and practicality, the RapidCool is a game-changer for formula-feeding parents.

The Lansinoh 2 in 1 Double Electric Breast Pump is currently available at a great price, offering excellent value for parents. Winner of the 2019 Bronze Mother & Baby Award and shortlisted for Best Breast Pump in 2021, this pump features dual-pump functionality, allowing mums to express from both breasts simultaneously, making it faster and more efficient. Its pre-assembled design, along with a carry bag and bottle covers, adds to its convenience, while the timer feature ensures mums know exactly how long they've been pumping.

Though some users found it slightly noisier than other pumps, many appreciated its stylish, practical design and portability. With the option to use batteries for cordless operation, it's perfect for on-the-go or travel. While some reviewers suggested improvements like quieter operation and stronger suction, the Lansinoh pump is still highly recommended by mums for its ease of use, efficiency, and overall value for money, especially at its current price.

Read our full Lansinoh 2 in 1 Double Electric Breast Pump review

The Babymoov YOO Moov 360° Video Baby Monitor, winner of Silver at the 2022 Mother & Baby Awards, is perfect for tech-savvy parents who want to keep a close eye on their baby. This award-winning monitor offers crystal-clear audio, soothing sounds, and a motor-controlled camera that pans 360° for easy viewing. With features like a nursery rhyme player and a bright light indicator when it's operating, the YOO Moov lets parents check in without disturbing their baby’s sleep. Setting it up is a breeze, as the monitor comes with a pre-charged battery, making it ready to go as soon as it’s turned on.

Though it’s priced just under £200, the YOO Moov is packed with features that justify the cost. Reviewers love the 300m range and the ability to speak to their baby clearly through both the monitor and camera. One parent commented, “The audio is crystal clear from both the monitor and the camera, so I can talk into it and have the baby hear me loud and clear.” The only downside some parents noted was the lack of a plug and attachments to mount it on a next-to-me crib. Despite this, most are impressed with its ease of use and advanced features, making it a great investment for those looking for a high-tech baby monitor.

Read our full Babymoov YOO Moov 360° video monitor review

This BabyBjörn Bouncer Balance is a must-have, and it’s 12% off now! The gentle rocking motion helps your baby develop motor skills and balance – all without batteries! Ideal for babies from newborn to 2 years old, this lightweight bouncer is easy to transport and super comfy for your little one.

Customers find the baby seat has a great design and good build quality. They appreciate the bounce quality, comfort, and ease of cleaning. The soft fabric provides good support and the semi-upright position allows babies to see out. Many customers like its mobility and foldability. However, opinions differ on whether it offers good value for money.

The Fisher-Price 3-In-1 Rainforest Sensory Gym is now 51% off, making it the perfect addition to your baby’s playtime! With 5 engaging activity toys and vibrant colors, it promotes sensory development while encouraging motor skills, core strength, and curiosity. Plus, it’s easy to assemble and machine washable – making it a parent favourite!

Customers appreciate the vibrant, attractive colors and beautiful design of the product. They find it a good value for money, sturdy, and useful. The product provides hours of entertainment and stimulation for their babies. Customers also like the sound quality, brightness, and ease of assembly.

Perfect for parents who want to sleep close to their baby, this adjustable crib features 4 incline positions and 5 height settings, making it ideal for reflux relief and better sleep. Plus, the large storage basket underneath is perfect for storing baby essentials. It’s also portable and easy to fold, making it ideal for families on the go.

Customers find the bassinet well-made and easy to assemble. They appreciate its good design, color, and cosy look. The storage capacity, safety, and comfort are also appreciated. However, some customers report issues with stability, such as it wobbling or tilting after a few months. There are mixed opinions on sturdiness.

One parent said, "Well-designed, easy to assemble, and perfect for keeping baby close at night. Love the storage and comfort it provides."

With 6 carrying positions, it’s perfect for parents on the go. Whether shopping or walking, the adjustable straps, padded waist belt, and breathable fabric ensure comfort for both baby and parent. Plus, it comes with a storage bag and 3 drool bibs – a convenient and practical choice for any parent.

Reviewers find the baby carrier comfortable and easy to wear. They appreciate its soft, breathable material, good functionality, and reliable quality. Many find it convenient and easy to use, making it easier than using a push chair. The carrier offers good value for money, carrying capacity, and support. However, opinions differ on the size.

One happy parent said, "Super comfortable and easy to use for quick outings – makes carrying my baby so much easier than a pushchair."

This multi-purpose Baby Grooming Kit is a great deal for parents looking to have all the essentials in one handy set. It includes baby nail scissors, a hairbrush, a digital thermometer, and more, all neatly organized in a waterproof pouch.

Customers appreciate the value for money and the durable design that ensures the contents stay in good condition. Its compact size makes it perfect for travel, making it an ideal starter pack or gift for new parents. One satisfied reviewer shared, “Lovely size case containing all the things to keep babies nails and hair tidy. Good value for money and a nice little gift for a new parent.”

Overall, this kit offers everything parents need for baby grooming in a compact and affordable package, making it a must-have for new families.

With a huge 33% off, this advanced steriliser delivers up to six sterile bottles in just five minutes using steam, eliminating 99.9% of harmful germs without chemicals. It’s designed to fit most baby bottles, soothers, and breast pump accessories.

One reviewer praised its efficiency, "Simple to use – just add water, load bottles, and switch it on. I also use it for dummies, teething toys, and feeding spoons.” A must-have for parents wanting a quick and safe sterilising solution.

A Bronze winner for Best Bottle Feeding Product at the 2020 and 2021 Mother & Baby Awards, this starter set is perfect for first-time parents. It includes anti-colic, self-sterilising bottles and a dummy, with MAM’s SkinSoft silicone teat designed to mimic a mother’s breast for a natural feel.

One mum tester said, "I couldn't recommend the MAM bottles more. They helped my son’s wind so much." With its anti-colic design and self-sterilising feature, this set is a great choice for bottle-feeding parents.

The MAM Easy Start Self Sterilising Anti Colic Starter Set is one of the bottles on our list of the best baby bottles.

The Maxi-Cosi Minla is currently available at a great deal, making it the perfect highchair for parents seeking versatility and ease of use. Winner of the Gold Award for Best Highchair in the 2021 Mother & Baby Awards, it offers five recline positions, four trays, and nine height settings, allowing it to grow with your child. It can be used as both a highchair and a booster seat with a tray, and it even connects to a dining chair for travel use.

Testers loved its adaptability, though some noted the grey fabric can show marks easily. Testers were impressed with its ease of conversion, with one mum saying, "Just a slide button and squeeze, and it’s done with no faffing." Overall, the Maxi-Cosi Minla combines style, functionality, and ease of cleaning, making it a great investment for any growing family.

Read our full Maxi-Cosi Minla review

The award-winning Tommee Tippee Perfect Prep Day & Night machine, a Bronze winner for Best Bottle Feeding Product at the 2023 Mother & Baby Awards, helps parents prepare precise bottles quickly. It makes a formula bottle in just two minutes, ten times faster than a kettle, while filtering out impurities to ensure safe and clean water for your baby.

First-time mum and Mother & Baby's Features Editor, Emily, loved the peace of mind it gave her, "This clever machine does all the thinking for you." Ideal for busy parents, it simplifies bottle-making, ensuring stress-free feeding.

Read our full Tommee Tippee Perfect Prep Day & Night machine review

The Bugaboo Butterfly is a compact and travel-friendly stroller, now available at a great discount. With its impressive one-second fold, it's perfect for both city life and trips away. Parents love how easy it is to set up, with one reviewer sharing, "I opened the box, and you simply push in two buttons with one hand, and the whole thing pops right open. It also closes that easily as well." Its lightweight design makes carrying it effortless, and its compact size ensures it doesn’t take up much room in the car boot, an essential for families on the go.

Despite its small frame, the Bugaboo Butterfly offers a spacious under-seat basket that holds up to 8kg, making it ideal for shopping trips. However, it is not suitable for newborns, so parents will need an alternative for the first few months. Suitable from 6 months up to 22kg, it’s designed to last through the toddler years. The added shoulder strap makes it convenient to carry, and its size allows it to be taken on a plane as hand luggage.

Parents also love its compatibility with Bugaboo accessories, making it a great choice for those who already own Bugaboo products. The variety of colour options is a hit, with one reviewer saying, "I got green, which is the prettiest colour for our sweet little boy." Additionally, the stroller’s car seat adapter is easy to use, with one customer noting, "His Nuna Air car seat just pops right on." Stylish, functional, and built to grow with your child, the Bugaboo Butterfly is a fantastic investment, especially at this discounted price!

Read our full Bugaboo Butterfly review

The Tommee Tippee GroEgg2 is a colour-changing nursery thermometer designed to help parents monitor their baby’s room temperature at a glance. With a clear digital display and an easy-to-understand colour-coded system, it indicates whether the room is too hot, too cold, or at an ideal temperature.

This simple yet effective design helps parents create a comfortable and safe sleeping environment for their little one. In addition to its thermometer function, the GroEgg2 doubles as a soft nightlight, providing a gentle glow that creates a calming atmosphere in the nursery. The brightness can be adjusted to suit your preference, making it a useful addition for nighttime feeds and soothing routines. Powered via USB, it eliminates the need for batteries, adding to its convenience.

Parents appreciate the peace of mind it offers, with mum tester Katie saying, “It gives me peace of mind knowing my baby’s room temperature. The fact it doubles as a nightlight is a bonus.” However, one mum Dvora tester wished having a brighter light feature, saying, "Currently, the four levels of brightness go from barely any light to very low light."

While some feel it could offer better value for money, many love its practicality and stylish design, making it a popular choice for nurseries. 

Read our full Tommee Tippee GroEgg2 review