Your guide to the best January Sales 2025


by Lily Anderson |
Updated on

2025 is here and the start of the year brings a chance to snatch up some great deals in the sales. Whether you're looking for those must-have items for your baby, such as a pushchair and cot, toys to keep them happy, or clothes to keep them warm and cosy over the colder months, the January Sales have them all!

To help you into the new year, we're compiling a list of the biggest discounts on baby products in the January sales, to save you time AND money. Rather than searching all over the internet for the best deals (or queuing up at 5am at your shopping centre), we've done the hard work for you.

Best January sale deals at a glance:

January sale deals

To help you navigate your way through the online sales, we've already started searching for the best discounts for you. Take a look at our top sale picks below.

John Lewis January Sale - up to 30% off

Boden January Sale - up to 40% off

Boots January Sale - save up to 1/2 price

Online4Baby January Sale - up to 75% off

The White Company January Sale - up to 50% off

Not On The High Street Winter Sale - up to 50% off

My 1st Years Winter Sale - up to 50% off

Argos January Sale - up to 0% off

Baby Mori Winter Sale - up to 50% off

Mamas & Papas January Sale

The Works January Sale

H&M January Sale

Best bodysuit for newborns and toddlers

The long-sleeved bodysuit from H&M in light beige with dog designs is a cute blend of style and practicality, perfect for little ones. Its soft, breathable fabric ensures all-day comfort, while the playful dog print adds a charming touch. Designed with snap buttons for easy changes, it’s an ideal choice for parents seeking a cute and functional outfit. This bodysuit is also great for playtime, quick nappy changing and during warmer weathers, so why wait!

Pros

  • Long-sleeved bodysuit in supersoft cotton jersey
  • Comfortable and snug

Cons

  • Sizes 3-4 are out of stock

Best baby bouncer for relaxation

Ingenuity Cosy Spot Soothing Baby BouncerJohn Lewis

This is a must-have for all parents, looking to keep their little one relaxed and entertained, without having to worry. Made with comfort and convenience in mind, this lightweight and sturdy bouncer includes a soft, padded seat that cradles your baby in gentle support. The soothing vibrations and engaging toy bar, make it just right for keeping your little bubba happy, while you enjoy a well-deserved moment to yourself - and probably catching up on your favourite Netflix series. One buyer, who loved the sound of the music said: “If you are looking for comfortable seating for your baby? I would definitely recommend trying this cosy spot soothing bouncer seat. This seat is nicely made. It has a modern clean decor look to it. I love that it has a sleek piece of wood that holds the hanging toys. It holds a plush teddy bear with a teething ring and a teething leaf toy that hangs down. This seat also offers your baby music too."

Pros

  • Comes with a toy arch made with wood from a sustainable forest
  • Has removable head support​
  • Machine-washable seat pad

Cons

  • Not many colours to choose from
  • The bouncer requires batteries that are not included

Best car seat and bundle set

Bundle with Cybex Cloud T Car Seat & Base (8 Pieces) - Flint GreyMamas and Papas

This cute bundle is created to help support your baby’s journey from newborn to toddler, with every piece made to make parent-hood a little bit easier. The Ocarro pushchair is a standout with its amazing padding, lie-flat seat, and robust all-terrain wheels, perfect for those strolls in the park, or that brunch that you have planned with your friends. Paired with the Cybex Cloud T Car Seat and Base, you also get safety and comfort for car journeys, complete with an ergonomic recline feature that’s ideal for those little naps. And with great extras like footmuff and a cupholder, you’ll be prepared for whatever the weather.

Pros

  • This Bundle Includes:
    Ocarro All-Terrain Pushchair – Flint Grey
    Ocarro Pushchair Carrycot - Flint Grey
    Ocarro Pushchair Footmuff - Flint Grey 
    Ocarro Luxe Changing Backpack - Black
    Cybex Cloud T i-Size Baby Car Seat – Mirage Grey 
    Cybex Base T ISOFIX Car Seat Base in Black
    Universal Cup Holder
    Car Seat Adaptors - Armadillo, Flip XT and Ocarro - Cybex/Maxi-Cosi
  • Lay-back seat suitable from birth
  • Height adjustable handlebar
  • Ergonomically-designed chassis can easily tackle kerbs

Cons

  • No onsite reviews

Best gift for personalisation

Not on the Highstreet

Gorgeously made with soft, high-quality yarn, this sweater screams comfort and cosiness for little ones, making it the perfect keepsake that they’ll treasure forever – and probably pass onto to a loved one or their own offspring. What makes it special is the personalisation, it’s not just a sweater, but a unique piece designed for any baby. Whether it’s their name, initials, or a meaningful word, the bespoke touch adds a heartfelt element that makes it ideal for birthdays, baby showers, or those “just because” moments, with one happy buyer saying: "Absolutely stunning personalised knitted sweater. Very quick delivery."

Pros

  • 100% Cotton
  • A super luxorious knitted sweater
  • Available in sizes newborn -10 years old

Cons

  • Character limit is 50 words
  • Not many colours to select from

Best footwear for babies

The White Company The White Company

The Fluffy Pram Booties from The White Company are a winter essential for keeping tiny toes toasty and stylish. Made from the softest faux fur, these adorable booties are beautifully crafted to provide warmth and comfort on chilly days. With a secure yet gentle fit, they’re perfect for wriggly little feet, ensuring your baby stays snug whether they’re out in the pram or cuddled up indoors. Timelessly chic and irresistibly cozy, these booties are a must-have for any winter wardrobe.

Pros

  • Cute and comfortable
  • Great for newborns to 7 years old

Cons

  • No onsite reviews
  • Only one colour to choose from: White

Best for motor skills

Personalised Dinosaur Clock Puzzle FSC®My 1st Years

Featuring a charming dinosaur design and vibrant colours, this delightful puzzle helps children develop fine motor skills and learn to tell the time through play. The added personalisation makes it extra special, turning it into a treasured keepsake that’s as unique as your child. Beautifully crafted and thoughtfully designed, it’s an educational toy parents and little dino fans will love.

Pros

  • A fun and educational toy
  • This puzzle set comes with a roarsome triceratops-shaped base and 12 numbered blocks

Cons

  • Children must be supervised at all times
  • This product may break if dropped

Best Christmas pyjamas set

Mini BodenKids' Snug Christmas Motif Pyjamas, Set of 2John Lewis

Christmas might be over, but believe it or not it’ll be back in no time. This is a festive must-have for adding extra magic to your little one’s bedtime during the holiday season. With its soft, and breathable cotton, these pyjamas are as cosy as they are adorable, with sweet Christmas motifs that little ones will love. And, designed for comfort, durability two mix-and-match sets in one, they’re perfect for cuddling up on chilly nights or unwrapping gifts on Christmas morning. Bought as a gift for their little one, one customer said: These are beautiful pyjamas, as excepted from Boden. Lovely material and super snuggly for my daughter.

Pros

  • 100% cotton
  • Machine washable
  • Lovely colours used

Cons

  • Only sizes avaiable are for 6 - 7 year olds
  • Standard delivery cost £4.50

What types of items can I expect to see in the January Sales?

The January Sales are a great opportunity to bag a bargain on all the things your little one is going to need. Whether that's big-ticket items, like a pushchair and nursery furniture, or smaller essentials, like baby wipes.

If you're patiently waiting for the arrival of your baby, now is a fantastic time to consider purchasing a travel system and a car seat as there are bound to be some fabulous deals on those kinds of items. If your little one is already here, you may find the January Sales useful for adding some new bits to their wardrobe or stocking up on those all-important baby products. You may also want to use the January Sales to plan ahead for the rest of the year and buy toys ahead of birthdays and Christmas.

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Mother & Baby is dedicated to ensuring our information is always valuable and trustworthy, which is why we only use reputable resources such as the NHS, reviewed medical papers, or the advice of a credible doctor, GP, midwife, psychotherapist, gynaecologist or other medical professionals. Where possible, our articles are medically reviewed or contain expert advice. Our writers are all kept up to date on the latest safety advice for all the products we recommend and follow strict reporting guidelines to ensure our content comes from credible sources. Remember to always consult a medical professional if you have any worries. Our articles are not intended to replace professional advice from your GP or midwife.