2025 is here and the start of the year brings a chance to snatch up some great deals in the sales. Whether you're looking for those must-have items for your baby, such as a pushchair and cot, toys to keep them happy, or clothes to keep them warm and cosy over the colder months, the January Sales have them all!
To help you into the new year, we're compiling a list of the biggest discounts on baby products in the January sales, to save you time AND money. Rather than searching all over the internet for the best deals (or queuing up at 5am at your shopping centre), we've done the hard work for you.
Best January sale deals at a glance:
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Best bodysuit for newborns and toddlers: Long-Sleeved Bodysuit, buy on here from H&M
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Best baby bouncer for relaxation: Ingenuity Cosy Spot Soothing Baby Bouncer, buy on here from John Lewis
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Best gift for personalisation: Personalised Knitted Sweater Perfect For Gifting, buy on here from Not on the Highstreet
January sale deals
To help you navigate your way through the online sales, we've already started searching for the best discounts for you. Take a look at our top sale picks below.
Best bodysuit for newborns and toddlers
www2.hm.com
The long-sleeved bodysuit from H&M in light beige with dog designs is a cute blend of style and practicality, perfect for little ones. Its soft, breathable fabric ensures all-day comfort, while the playful dog print adds a charming touch. Designed with snap buttons for easy changes, it’s an ideal choice for parents seeking a cute and functional outfit. This bodysuit is also great for playtime, quick nappy changing and during warmer weathers, so why wait!
Pros
- Long-sleeved bodysuit in supersoft cotton jersey
- Comfortable and snug
Cons
- Sizes 3-4 are out of stock
Best baby bouncer for relaxation
www.johnlewis.com
This is a must-have for all parents, looking to keep their little one relaxed and entertained, without having to worry. Made with comfort and convenience in mind, this lightweight and sturdy bouncer includes a soft, padded seat that cradles your baby in gentle support. The soothing vibrations and engaging toy bar, make it just right for keeping your little bubba happy, while you enjoy a well-deserved moment to yourself - and probably catching up on your favourite Netflix series. One buyer, who loved the sound of the music said: “If you are looking for comfortable seating for your baby? I would definitely recommend trying this cosy spot soothing bouncer seat. This seat is nicely made. It has a modern clean decor look to it. I love that it has a sleek piece of wood that holds the hanging toys. It holds a plush teddy bear with a teething ring and a teething leaf toy that hangs down. This seat also offers your baby music too."
Pros
- Comes with a toy arch made with wood from a sustainable forest
- Has removable head support
- Machine-washable seat pad
Cons
- Not many colours to choose from
- The bouncer requires batteries that are not included
Best car seat and bundle set
www.mamasandpapas.com
This cute bundle is created to help support your baby’s journey from newborn to toddler, with every piece made to make parent-hood a little bit easier. The Ocarro pushchair is a standout with its amazing padding, lie-flat seat, and robust all-terrain wheels, perfect for those strolls in the park, or that brunch that you have planned with your friends. Paired with the Cybex Cloud T Car Seat and Base, you also get safety and comfort for car journeys, complete with an ergonomic recline feature that’s ideal for those little naps. And with great extras like footmuff and a cupholder, you’ll be prepared for whatever the weather.
Pros
- This Bundle Includes:
Ocarro All-Terrain Pushchair – Flint Grey
Ocarro Pushchair Carrycot - Flint Grey
Ocarro Pushchair Footmuff - Flint Grey
Ocarro Luxe Changing Backpack - Black
Cybex Cloud T i-Size Baby Car Seat – Mirage Grey
Cybex Base T ISOFIX Car Seat Base in Black
Universal Cup Holder
Car Seat Adaptors - Armadillo, Flip XT and Ocarro - Cybex/Maxi-Cosi - Lay-back seat suitable from birth
- Height adjustable handlebar
- Ergonomically-designed chassis can easily tackle kerbs
Cons
- No onsite reviews
Best gift for personalisation
www.notonthehighstreet.com
Gorgeously made with soft, high-quality yarn, this sweater screams comfort and cosiness for little ones, making it the perfect keepsake that they’ll treasure forever – and probably pass onto to a loved one or their own offspring. What makes it special is the personalisation, it’s not just a sweater, but a unique piece designed for any baby. Whether it’s their name, initials, or a meaningful word, the bespoke touch adds a heartfelt element that makes it ideal for birthdays, baby showers, or those “just because” moments, with one happy buyer saying: "Absolutely stunning personalised knitted sweater. Very quick delivery."
Pros
- 100% Cotton
- A super luxorious knitted sweater
- Available in sizes newborn -10 years old
Cons
- Character limit is 50 words
- Not many colours to select from
Best footwear for babies
www.thewhitecompany.com
The Fluffy Pram Booties from The White Company are a winter essential for keeping tiny toes toasty and stylish. Made from the softest faux fur, these adorable booties are beautifully crafted to provide warmth and comfort on chilly days. With a secure yet gentle fit, they’re perfect for wriggly little feet, ensuring your baby stays snug whether they’re out in the pram or cuddled up indoors. Timelessly chic and irresistibly cozy, these booties are a must-have for any winter wardrobe.
Pros
- Cute and comfortable
- Great for newborns to 7 years old
Cons
- No onsite reviews
- Only one colour to choose from: White
Best for motor skills
www.my1styears.com
Featuring a charming dinosaur design and vibrant colours, this delightful puzzle helps children develop fine motor skills and learn to tell the time through play. The added personalisation makes it extra special, turning it into a treasured keepsake that’s as unique as your child. Beautifully crafted and thoughtfully designed, it’s an educational toy parents and little dino fans will love.
Pros
- A fun and educational toy
- This puzzle set comes with a roarsome triceratops-shaped base and 12 numbered blocks
Cons
- Children must be supervised at all times
- This product may break if dropped
Best Christmas pyjamas set
www.johnlewis.com
Christmas might be over, but believe it or not it’ll be back in no time. This is a festive must-have for adding extra magic to your little one’s bedtime during the holiday season. With its soft, and breathable cotton, these pyjamas are as cosy as they are adorable, with sweet Christmas motifs that little ones will love. And, designed for comfort, durability two mix-and-match sets in one, they’re perfect for cuddling up on chilly nights or unwrapping gifts on Christmas morning. Bought as a gift for their little one, one customer said: These are beautiful pyjamas, as excepted from Boden. Lovely material and super snuggly for my daughter.
Pros
- 100% cotton
- Machine washable
- Lovely colours used
Cons
- Only sizes avaiable are for 6 - 7 year olds
- Standard delivery cost £4.50
What types of items can I expect to see in the January Sales?
The January Sales are a great opportunity to bag a bargain on all the things your little one is going to need. Whether that's big-ticket items, like a pushchair and nursery furniture, or smaller essentials, like baby wipes.
If you're patiently waiting for the arrival of your baby, now is a fantastic time to consider purchasing a travel system and a car seat as there are bound to be some fabulous deals on those kinds of items. If your little one is already here, you may find the January Sales useful for adding some new bits to their wardrobe or stocking up on those all-important baby products. You may also want to use the January Sales to plan ahead for the rest of the year and buy toys ahead of birthdays and Christmas.