Why The Nappy Society is essential for modern mums who want to reclaim their personal style

The Nappy Society

by Lily Anderson |
Updated on

Becoming a mum doesn't have to define you as a person. Yes, you have more responsibility. Yes, your body has changed. Yes, you're going to spend the next three years solidly watching PAW Patrol, Peppa Pig and Hey Duggee. Yes, having a baby does bring a lot of big changes, but you don't have to completely let go of the person you were.

The idea of returning to pre-baby style probably feels like a long way off - but using accessories from the back of your wardrobe is a fabulous way to bring back your fashion flair. Instead of purchasing that baby changing bag that doesn't lend itself to your aesthetic, it's time to utilise what you've got, thanks to The Nappy Society.

What is The Nappy Society?

The Nappy Society was launched in Australia back in 2017 and has arrived in the UK with a mission to inspire modern mums to feel confident and empowered. Whether you're searching for accessories to ensure you are more organised or for a bag that will make your life just that little bit easier, this retailer has fashion-forward products in mind.

Founder Gemma came up with the idea for The Nappy Society when she was pregnant with her first baby and was searching for the perfect baby bag. If, like Gemma, you have found yourself disappointed and uninspired by the selection of baby bags and motherhood accessories available, the brand's range of luxury baby bag inserts, pram organisers and lifestyle bits are what you've been searching for.

Shop: The Nappy Society's best sellers

Whether you're a mama looking to be more sustainable or you're uninspired by what's already available, we've pulled together all the chic items that are top of our wish list. Alternatively, you can shop from the full collection here.

Hurry, The Nappy Society is currently offering 15% off storewide, with unique code: THENAPPYSOCIETYUK.

The Nappy Society Original Bag Insert Bundle
Price: $84 (was £101)

Available in black or sand, this baby bag insert bundle will ensure that your favourite bag is functional and stylish. With this set, you'll receive an original bag insert, reusable wet wipe pouches, stroller clips and plenty of space to store your belongings, thanks to its brilliant features.

Review: "This insert has organised my life! I used to have to carry a backpack and then all my things would get lost inside my bag but with this new insert, I can carry my everyday tote bag keeping all of baby’s things separate from my own essential items. It’s absolutely amazing! I’ve had so many compliments! Highly recommend!"

Next up, we have the classy pram organiser. Although this could potentially fit in a backpack, this bag is all about kitting out your buggy. The strong Velcro straps ensure that it is easily attached to your bubba's pushchair while having space for both mama's and infant's essentials. We're talking key holder, thermo-insulated bottle pockets and a padded changing mat.

Review: "I had the baby bag hung on the pram with all my personal belongings in there and found that I didn’t have my phone. The pram caddy is the best thing I bought. Now my phone and wallet are in the caddy with baby's essentials within arm's reach."

How stunning is this baby backpack? If your wardrobe has evolved since becoming a mum and you're looking for a rucksack that is a little more chic, look no further than this gorgeous option from The Nappy Society. Available to pre-order now, this bag features four large inner pockets for essentials such as nappies, a large pocket for a changing mat, two external side pockets and an outer front pocket with space for not one, but two baby bottles.

With polished gold-tone hardware and a fold-up design with a Velcro tab, it's clear to see why this baby change mat is a best seller. One of our favourite features about this item is that it has lots of storage space: enough to keep necessities such as extra nappies, nappy rash cream and baby wipes.

Review: "First-time mum here who was looking for baby items that weren’t going to steer from my style/identity. I love the style of these items, the product quality is amazing as well as the style… Please extend the range!!! Baby bottle bags, pram covers, the lot! Take over the baby world with your style please; not all mums like the cutesie look."

Who knew reusable wet wipe pouches were a thing? If you keep losing track of where you've put your wet wipes when on the go, The Nappy Society has the perfect solution. The best thing about them is that they are environmentally friendly and durable.

Review: "The perfect refillable wipes pouch! I was looking for something functional but also stylish and not kiddy. I saw heaps of these with ugly kiddy prints all over them but I wanted something simple that would match my minimalist style. They fit the perfect amount of wipes and I will happily use these even after my baby is bigger just to store a couple of general wipes to have in my car or purse when on the go. Highly recommend!"

Now that you're kitted out with all the accessories you need to channel your inner fashionista, it's time to invest in a stroller clip. The handy device will ensure that your baby bag is secured to your pram. Result!

Review: "Very happy with my purchase looks perfect on my stroller!"

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Mother & Baby is dedicated to ensuring our information is always valuable and trustworthy, which is why we only use reputable resources such as the NHS, reviewed medical papers, or the advice of a credible doctor, GP, midwife, psychotherapist, gynaecologist or other medical professionals. Where possible, our articles are medically reviewed or contain expert advice. Our writers are all kept up to date on the latest safety advice for all the products we recommend and follow strict reporting guidelines to ensure our content comes from credible sources. Remember to always consult a medical professional if you have any worries. Our articles are not intended to replace professional advice from your GP or midwife.