This £7 concealer loved by Mrs Hinch (and mums) now has 30% Off in the Amazon Spring Sale

Mrs Hinch Beauty Products collage

by Hannah Carroll |
Published on

Mumfluencer, new mum of three, and all-around inspiration, Mrs Hinch is known for more than just her sparkling home and genius cleaning hacks; she’s also a style and beauty icon for fellow mums. No matter how hectic life gets, she always looks flawless, and we're always eager to know her go-to makeup must-haves. So, when we saw her go-to concealer in the Amazon Spring Sale 2025 beauty sale, we shrieked with delight.

Mrs Hinch (real name Sophie Hinchliffe) is the queen of affordability. Like her home hacks, she swears by budget-friendly beauty buys. A few years back, she shared her makeup essentials on Instagram, revealing one product she can’t live without: the Maybelline Instant Anti-Age Eraser Eye Concealer.

Our writers, Hannah Carroll and Rebecca Lancaster, who are both busy working mums, also love this product because it's quick and easy to use. Hannah said, 'With three boys under eight, I love this concealer for its ability to brighten tired eyes and conceal dark circles even after the worst night's sleep, which is most of the time.'

The good news is this budget-friendly concealer is an even bigger bargain right now. It’s just £7 in the Amazon Spring Sale, making it the perfect pick-me-up for tired mums who need a quick glow-up. We’ve also rounded up all of Mrs Hinch’s favourite beauty buys that are currently on offer so you can stock up on her must-haves for less.

Mrs Hinch using the Maybelline Concealer Instant Anti-Age Eraser Eye
©Mrs Hinch/Instagram

Mrs Hinch's Amazon Spring Sale beauty products

Mrs Hinch's favourite concealer

SAVE 30%

 Maybelline Concealer Instant Anti Age Eraser EyeAmazon
Price: $21.99
Alternative retailers
Walmart$6.19View offer
Target$8.79View offer
Ulta$8.99View offer
PrettyLittleThing US$12.00View offer

Say goodbye to tired eyes. This multi-tasking concealer brightens dark circles, smooths fine lines, and helps you look refreshed. Enriched with goji berry and haloxyl to fight signs of fatigue, it’s quick and easy to apply with a soft applicator. Just twist, dab, and blend for an instant glow-up, perfect for mums on the go.

Pros

  • Easy to use 
  • Affordable price
  • Quick to apply 

Cons

  • Limited colours 

Mrs Hinch's best multi-purpose beauty product

SAVE 30%

Maybelline 4-In-1 Glow PrimerMaybelline
Price: $20.00
https://redirect.viglink.com?key=eb32892e8a408657289072c26bd927b5&prodOvrd=PCR&opt=false&u=DRZHQksDHUpPFkMeSERQQ0ZBVVlDRg9XQgoNV1UZFxZNXlNBW1cJVAhaVRVfW0RGWVdEGlMNRl9PBV5XGhIAEFVXW01dFxVVGVlWGwQaVVRWRxpRDFxVBwVVV0VPVVYeVl1cQktQFVlc&x=v1&prdId=10992436131&barcode=VVEFAggMAVQOUgwJCAY%3D

Get glowing in seconds with Maybelline’s first 4-in-1 makeup. It primes, conceals, highlights, and evens skin tone for a naturally radiant finish. The self-adjusting formula blends seamlessly into your skin, while the built-in sponge applicator makes application quick and effortless.

Pros

  • Easy to use 
  • Quick to apply 
  • Great coverage 

Cons

  • Limited colours (but the formula can adjust to your skin).

Mrs Hinch's favourite beauty blender

SAVE 43%

Real Techniques Miracle Complexion SpongeReal Techniques

Rrp: $5.99

Price: $4.36
Alternative retailers
Walmart$4.36View offer
Target$5.49View offer
Ulta$6.59View offer

The Real Techniques Miracle Complexion Sponge makes makeup application quick and effortless, perfect for busy parents who need a flawless finish in a flash. Its soft, versatile design blends foundation, concealer, and more for a smooth, natural look, whether you’ve got five minutes or fifty.

Mrs Hinch's favourite eyeshadow

SAVE 26%

Urban DecayUrban Decay

The Urban Decay 24/7 Moondust Eyeshadow is a must-have for parents who want to add a little sparkle to their look with minimal effort. Its ultra-pigmented formula glides on smoothly, delivering a long-lasting, stunning, shimmery colour that brightens your eyes instantly.

Mrs Hinch's favourite setting powder

SAVE 9%

LAURA MERCIER Translucent Loose Setting PowderLAURA MERCIER
Price: $48.00
Alternative retailers
Macy's$22.10View offer
Nordstrom$22.10View offer
Ulta$26.00View offer
Kohl's$26.00View offer

The Laura Mercier Translucent Loose Setting Powder is ideal for mums seeking a smooth, matte finish that lasts all day. Its lightweight formula sets makeup without feeling heavy, keeping you looking fresh and shine-free from morning to night.

When is Amazon Spring Sale 2025?

The Amazon Spring Deal Days officially kick off at midnight on Tuesday, March 25, running through 11:59 PM on Monday, March 31. Mark your calendars, bookmark this page, and get ready to shop some of the best baby and parenting deals of the year!

Hannah Carroll is our Senior Digital Writer. In her capacity, she curates top-notch listicles, crafts insightful how-to guides, and delivers expert product reviews. As a mother of three, Hannah draws upon her comprehensive understanding of all facets of family life to bring true insight into all the products that make running a home easier.

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Mother & Baby is dedicated to ensuring our information is always valuable and trustworthy, which is why we only use reputable resources such as the NHS, reviewed medical papers, or the advice of a credible doctor, GP, midwife, psychotherapist, gynaecologist or other medical professionals. Where possible, our articles are medically reviewed or contain expert advice. Our writers are all kept up to date on the latest safety advice for all the products we recommend and follow strict reporting guidelines to ensure our content comes from credible sources. Remember to always consult a medical professional if you have any worries. Our articles are not intended to replace professional advice from your GP or midwife.