If you’re pregnant and your bump is starting to show, it’s time to think about shopping for the best maternity clothes. We know that maternity wear shopping can feel like a minefield, especially when you're also preparing for your baby’s arrival. If you’re feeling overwhelmed, you’re not alone.
According to a recent study by JoJo Maman Bébé, nearly half (49%) of British mothers found shopping for maternity clothing stressful, with 39% describing it as confusing. With so many choices, it’s easy to feel lost!
Kat Martin, the maternity buyer at JoJo Maman Bébé, is here to take the guesswork out of the process, offering tips on essential staples every mum-to-be should own. Their study revealed that maternity leggings are a go-to for 28% of mothers, followed by loose, floaty dresses at 24%, both of which are perfect for comfort and flexibility.
Caroline Rowland, co-founder of Marbra, reminds us that two key factors to consider when buying maternity clothing are comfort and room for growth. “Invest in versatile pieces that can be worn both during pregnancy and in the early postpartum days.” Many mums have shared that they regretted buying tight-fitting dresses and complicated maternity trousers, so making the right choices from the start is crucial.
If you’re an expecting mum feeling unsure about where to begin, this guide is for you! Here we listed essential maternity pieces you can’t go without and recommend trusted brands that offer stylish yet comfortable options. By the end, you’ll feel confident about which maternity clothes deserve a place in your wardrobe, making your shopping experience easier and stress-free.
The best maternity clothing brands in 2024 at a glance:
• The best maternity brand overall- Seraphine
• The best maternity brand for plus size - Yours Clothing UK
• The best maternity brand for versatile essentials - JoJo Maman Bébé
• The best maternity brand for trendy holiday pieces - Boohoo
• The best maternity brand for undergarments -Marbra
• The best maternity brand for office wear- Isabella Oliver
• The best maternity brand for party dresses - Club London
• The best maternity brand for lounge and casual wear - H&M
What to include in your maternity wardrobe?
It really depends on the season when your bump will be showing. If you’re in the height of your pregnancy during summer, focus on lightweight basics like breathable tops, maternity jeans, and everyday dresses that keep you cool. Don’t forget essentials like occasion dresses, maternity swimwear, and a versatile maxi dress.
For winter pregnancies, you’ll want to stock up on cosy essentials. Think thermal layers, warm maternity leggings, and jackets designed to accommodate your growing belly, ensuring you stay snug and stylish through the colder months. Regardless of the season, comfort is key, so choose the right fabrics and materials!
Maternity undergarments are essential year-round, regardless of the season. They provide the support and comfort you need as your body changes.
The best maternity clothes to add include in your wardrobe according to a maternity wear expert
Kat shares 10 essential staples for building your pregnancy wardrobe. It’s important to reflect your personal style, so choose pieces that make you feel confident and comfortable. Select colors that complement your skin tone and enhance your pregnancy glow. With the UK experiencing more chilly days than sunny ones, incorporating cardigans and jumpers into your maternity wardrobe is essential, as these can easily be worn postpartum.
1. Loose/floaty dresses
Almost a quarter (24%) of mothers claim a loose and floaty dress was their go-to item.
“Pregnancy is a time to prioritise comfort without compromising on style. Floaty dresses are an easy way to achieve both. While loose clothing can sometimes be perceived as unflattering, allowing the fabric to drape over the bump can create a balanced silhouette that skims over new curves. Opt for a sleeveless dress in summer, and layer with tights and a t-shirt in colder months or for work.”
2. Leggings and yoga pants
28% of women say a comfortable pair of maternity leggings was their go-to during pregnancy.
“Leggings are essential as they can expand with you throughout your pregnancy and adapt to your changing body postnatally. Pair them with an oversized t-shirt, ankle socks, and trainers for a casual model look, or style with an oversized white shirt and brogues for a chic city vibe.”
3. Cardigans
“Maternity clothing should adapt to you throughout your pregnancy. Look for cardigans that can be worn snug or oversized. They can be fully buttoned for a clear block of colour, buttoned at the top for a formal look, or tucked under to sit on top of the bump, creating a refined silhouette.”
4. Knitted dresses
“Stretchy knitted dresses are perfect for colder weather or office wear, providing a comfortable base. The key is to make accessories and layers work harder. Switch things up with a cropped cardigan or dress up with bangles, statement earrings, and chunky necklaces. Alternatively, layer a looser jumper over the top to create a new outfit with the dress resembling a skirt.”
5. Stretchy trousers
“Stretchy maternity trousers ensure comfort while at work or running errands. Pair with brogues and a shirt for a smart look or dress down with trainers and a jumper for casual days. Consider layering with a statement blazer, sweater vest, or chunky knit cardigan for added style.”
6. Stretchy fabric tops
A fifth (20%) of mums wear their maternity tops post-pregnancy.
“Stretchy tops can be seen as a safe maternity option designed for comfort. However, when styled to showcase the bump, they can become a sleek outfit choice. Wear them under dungarees with trainers for casual attire, or pair with a floaty satin skirt, statement jewelry, and sandals for an evening or holiday look.”
7. Comfy jumpers
According to the study, a fifth (19%) of new mums still wear their maternity jumpers.
“A side-split jumper can take you through all three trimesters, hiding signs in the early stages while fitting a full-term bump. Drape it over your shoulders for a stylish touch, or wear it with a floaty dress to add extra color and dimension. Cropped styles can accentuate the bump by resting just above it, balancing the silhouette and enhancing comfort.”
8. Maternity jeans
Maternity jeans are a go-to item for a fifth (20%) of mothers during pregnancy.
“Pregnancy doesn’t mean giving up jeans. Maternity jeans are essential for colder weather and a staple in any maternity wardrobe. Accessories can elevate your look—a colourful belt and bag can instantly polish an outfit, while an oversized shirt or cardigan adds interest for a cool, casual vibe.”
9. Peplum tops
“Peplum tops are perfect for the first trimester, especially for avoiding the early signs of showing, as they naturally float over the stomach, allowing room to grow. Look for balloon or long-sleeve designs for a cool Scandinavian feel, or opt for breathable shorter-sleeved styles during summer.”
10. Maternity bras
Nearly a third (30%) of mothers identify maternity bras as essential.
“As breasts begin to change shape in the second trimester, investing in a well-fitting maternity bra is crucial to prevent back pain and avoid pressure on the chest area. An incorrectly fitted bra can affect how outfits fit and your overall confidence, making it an important staple in your capsule wardrobe.”
The best maternity clothes to add include in your wardrobe
The best maternity brand overall
www.seraphine.com
Stay cosy with Serepahine's Roll Neck Knit Maternity & Nursing Jumper, a chic and practical piece that’s perfect for both pregnancy and nursing. The draped silhouette and color block design give it a modern look, while the roll neck and dropped sleeves offer warmth and comfort. With an easy-access side seam for nursing, this jumper is as functional as it is stylish, crafted from 100% cotton for a luxurious feel.
The best maternity brand for versatile essentials
www.next.co.uk
Made from a soft, mid-weight knit, this dress feels luxuriously gentle against your skin, making it ideal for day-to-night wear. The dramatic blouson sleeves add a stylish flair to the sleek silhouette, while the ribbed edges and waist tie accentuate your shape beautifully. Available in classic jet black, it’s a versatile option for everyday dressing.
We've rounded up our favourite winter maternity clothes here
- Designed to fit throughout your pregnancy
- Popper shoulder openings for easy and discreet nursing access
- Long blouson sleeves for a touch of elegance
- Waist tie to flatter your changing body
- Semi-fitted style for a sleek look
The best maternity brand for maxi dresses
www.mamalicious.com
This Mamalicious Maternity Dress is perfect for adding comfort and colour to your wardrobe. Whether for casual outings or special occasions, this floaty maxi dress supports your growing bump while keeping you stylish. The V-neck design, 3/4 sleeves, and waist belt enhance its flattering fit, while the vibrant all-over print adds a fun touch to your maternity style. It's a regular fit dress that offers both elegance and ease for any event.
www.nobodyschild.com
The Nobody’s Child Maternity Ditsy Floral Genevieve Midi Dress is a delightful addition to any maternity wardrobe. Known for their dainty designs, Nobody’s Child brings this colourful, bump-friendly dress that's perfect for brunches or a summer babymoon. With its chic, sustainable design, this piece is versatile enough to transition seamlessly into your post-pregnancy wardrobe, making it both stylish and eco-friendly.
- Off-the-shoulder style
- Short puff sleeves
- String ties
- Concealed zip fastening
- Shirred back for comfort
- Bodice lined
- A-line skirt that skims the body
The best maternity brand for plus size
www.yoursclothing.co.uk
Embrace every curve with confidence and style with Yours Clothing UK, which ensures all sizes feel their most beautiful during this stage. The Bump It Up Maternity Curve Blue Floral Print Maxi Dress is designed with plus-size mamas in mind, celebrating inclusivity and body positivity. Made from comfy woven fabric, it features a flattering shirred waistband and trendy floral print. Whether paired with sandals or sneakers, it’s your go-to for effortless maternity and early motherhood chic. One reviewer noted, “Beautiful dress, lightweight material, perfect for summer, and a good fit.”
- 100% viscose
- Made from a comfortable woven fabric
- Machine washable
- Maxi length
- Shirred waistband
The best maternity brand for leggings and yoga pants
www.lululemon.co.uk
Annabel Luke, Pilates Instructor and Founder of Pilates by Bel, shares her expert advice, “Look for leggings made of comfortable, stretchy materials like spandex or elastane that can accommodate your growing belly. Choose breathable fabrics, such as organic cotton, to keep you cool and comfortable while moving your body. Decide whether you prefer over-the-bump leggings that provide full belly coverage or under-the-bump leggings that sit comfortably below the belly.”
Annabel's top pick is the Lululemon Align™ leggings, even though they’re not technically maternity leggings. She says, “My favourites throughout pregnancy were the Align range.”
Thanks to their super high waist, these leggings provide excellent support for your bump. The Align leggings fit true to size, but if you're between sizes, it's best to opt for the larger size. Made with a buttery-soft blend of spandex and elastane, they offer exceptional stretch and support. The high-rise, over-the-bump design ensures full coverage and comfort throughout your pregnancy.
This DDOBB maternity leggings are designed with your comfort in mind. The high-waist design provides ample support for your growing belly while flattering your figure. One very happy Amazon mum reviewer said, "I was actually really surprised by these leggings. Good sizing, beautifully soft and not see through at all. Washes really well and remains black. Love the pockets too. I'm still wearing this post partum, so comfy!"
With an elastic abdominal belt and specialised seams for bum support, these leggings help ease pelvic pressure and lower back pain, meeting the needs of pregnant women.
The best maternity brand for party dresses
clubllondon.com
For those glamorous moments, the Club London Divine Timing Powder Blue Maternity Maxi Dress with cape sleeves is a stunning choice. Whether for your baby shower, as a wedding guest, or even for your own wedding, this elegant dress ensures you’ll feel confident and radiant while showing off your bump. The stylish design is both eye-catching and flattering, perfect for any special occasion during your pregnancy.
Shop over favourite maternity dresses for baby shower here
www.jojomamanbebe.co.uk
Looking for a stylish and practical extra layer? This Aztec Drape Maternity & Nursing Cardigan from JoJo Maman Bébé is your perfect solution. With its eye-catching cream and black aztec print, this cardigan can be worn open for a relaxed waterfall style or belted over your bump for a more defined look. Versatile and functional, it even doubles as a nursing cover for discreet breastfeeding. Pair it with jeans and trainers for an effortless, casual maternity look that will take you through pregnancy and beyond.
www.vertbaudet.co.uk
Chic and elegant, the Verbaudet Frilly Peplum Blouse brings a blend of romantic and modern vibes to your maternity wardrobe. Featuring delicate broderie anglaise ruffles and light plumetis fabric, this blouse enhances your natural shape while offering all-day comfort. The gathered seams and flowing A-line cut provide ample room for your growing belly, while the frilly neckline and cuffs add a feminine touch. Whether dressed up with trousers or kept casual with jeans, it’s a versatile piece that offers style throughout your pregnancy.
The best maternity brand for jumpsuits
beyondnine.co.uk
If you're in search of maternity jumpsuits, Beyond Nine is your ultimate go-to throughout your pregnancy and beyond. Their maternity clothes are not only comfortable but also versatile, suitable for any occasion. Featuring stretchy fabrics, adjustable fits, and nursing-friendly designs, their jumpsuits are a must-have. Reviews Editor Emily Gilbert shared her experience, saying, “I am SO impressed with this jumpsuit. It may not look like much initially and the price may feel off-putting to some, but it's truly a versatile staple that can be dressed down or up, whatever the occasion. I've already worn mine loads because it's just so comfy. I'm even considering it as my going-home outfit from the hospital.”
We particularly love this super-soft jumpsuit made from organic cotton, featuring 3/4 length sleeves and a low V neckline that's perfect for breastfeeding, along with two internal pockets. With three colours to choose from and an option without pockets, who wouldn't want that extra storage?
The best maternity brand for office wear
isabellaoliver.com
This Isabella Oliver Cassie Maternity Dress is your everyday essential for effortless style and comfort. Made from soft, stretchy jersey fabric, this slim-fit dress features ruched side seams that adapt to your growing bump, ensuring a flattering silhouette at every stage of pregnancy. Whether you dress it up with heels and a blazer for the office, or down with trainers and a jacket for the weekend, this dress is designed to fit seamlessly into any wardrobe. Comfortable, stylish, and versatile, it’s the dress you'll want to live in throughout your pregnancy.
www.seraphine.com
Made from heavyweight ponte roma fabric, these trousers provide excellent support, while the super-soft modal jersey over-bump band can be folded down for post-birth wear. The wide-leg design and ankle-grazing length make them a smart choice for any occasion, from work to weekend outings.
- Super-soft modal jersey over bump band for extra comfort
- Great stretch for easy movement
- Perfect for the office or casual wear
- Stylish wide-leg design for a chic look
The best maternity for trendy holiday pieces
www.boohoo.com
We love this chic beachwear set from Boohoo, it’s ideal for your next sunny getaway or even baby moon. Boohoo's trendy and affordable maternity wear makes it easy to stay fashionable throughout pregnancy and beyond, with pieces that can be easily integrated into your regular wardrobe.
The best maternity brand for undergarments
marbra.co.uk
This Marbra every mum bra in pink clay screams comfort and luxury. Its seamless design provides excellent support. Marbra's undergarments are designed for comfort and adaptability, making them suitable for both pregnancy and the postpartum period.
Marbra understands the need for versatile maternity and nursing bras, which is why all of their bras and underwear grow with you. Their bras are designed to expand up to two cup sizes as your body changes, and they can be worn both during pregnancy, while nursing, with a breast pump, and after nursing. We prioritise versatility, so you can feel confident and stylish at every stage of motherhood.
www.pourmoi.co.uk
Looking for a maternity bra that combines comfort with a touch of elegance? The Amour Nursing Bra from Pour Moi’s latest maternity collection is just the thing. This non-wired style offers a soft, lightly padded fit with fully adjustable straps and a discreet nursing drop-down clip for easy feeding access.
With its black and pink design, it strikes the perfect balance between feminine and functional, making it a standout choice for mums who want comfort without compromising on style—perfect for those moments when you need reliable support that still makes you feel beautiful. One mum reviewer sums it up perfectly, “So happy with this bra! I've had cheap ones up to now, and they don't compare. It’s so easy to breastfeed in, incredibly comfy, and safe for baby. The thick straps give great support, and it’s still very sexy and stylish. I’d 100% recommend it to a friend.”
Are maternity clothes necessary?
First up, we want to get to the bottom of whether maternity clothes are necessary. As your body begins to change and your belly starts to grow, you'll get a better understanding if you can maximise your current wardrobe or if you'll need to splash out on the latest maternity fashion. If you decide that you want to wear what you already have, then it's good to dig out looser-fitting garments.
Although wearing your favourite skirt a little higher might be alright in your first two trimesters, by your third, you'll probably find that this constricts you too much. That's why during pregnancy, you'll want to wear clothes that feel comfortable and give you that extra support. You'll be all about elastic waistbands and soft knits by this point.
How do the sizes work?
If this is your first pregnancy, you probably have a lot of questions around how maternity clothes sizes work.
According to Seraphine, "Maternity clothes are expertly tailored to grow with your curves before, during and after pregnancy. Our advice is simple: No need to change, just select your regular pre-pregnancy size." Who knew it was that easy?
Can you wear maternity clothes postpartum?
This nicely leads us to our last question - can you wear these clothes postpartum? You can absolutely wear maternity clothes after giving birth.
Lots of maternity wear will actually state that they can be worn postpartum, you just need to know how to style it.
About the author
Anne Lora Scagliusi is a Senior Digital Writer at Mother & Baby. She is a Scotland-based journalist with over a decade of international writing experience, specialising in women’s health, maternal mental health, and wellness. Her work has been featured in Vanity Fair, Marie Claire, and Glamour and has appeared on several Vogue global editions. She is mum to a one-year-old bambino and lives between Italy and the UK.