My Expert Midwife Fantastic Skin Elastic is a serum which soothes and hydrates tight, dry and itchy skin, for use during pregnancy and beyond. This rich massage serum is a pregnancy skincare product designed to offer instant relief for tight, dry or irritated skin anywhere on your body and even helps to reduce the appearance of stretch marks and scars.
Midwife developed and mum approved, this award winning serum can also help to ease constipation in pregnancy, when massaged into your bump. Contains essential oils with proven benefits, like grapefruit, geranium, calendula and lavender to soothe and soften your skin, while vitamin E encourages elasticity and beeswax locks in moisture.
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Pros
- Natural ingredients
- Made in the UK
- Soothes and hydrates tight, dry and itchy skin
Cons
- Would be good if smaller sized bottles were available
Awards
My Expert Midwife Fantastic Skin Elastic won Gold in the Mother&Baby Awards 2025 for Best New Mum/Maternity Skincare Product. My Expert Midwife Fantastic Skin Elastic has also previously won Bronze in the Mother&Baby awards 2023 for Best New Mum/ Maternity Skincare Product.
For the 2025 awards My Expert Midwife Fantastic Skin Elastic was tested by five mums-to-be. Overall the feedback was glowing, with testers raving about the silky-smooth application and ease of use thanks to the pump design. Our testers also thought it was on the whole good value for money considering how long the serum lasts for, although one tester suggested having a smaller bottle available at a lower price point, considering it lasts for so long. One expecting mum said, "This product smells fantastic and is easy to apply with the pump packaging. The serum glides on to the skin and provides instant relief to sore, itchy skin. I have been using this product for several months and apply morning and evening as part of my skincare routine. The serum is quick drying and non greasy so does not leave marks on clothing."
Another tester agreed it offered relief to her growing bump as well as helping to prevent stretch marks, "There was a noticeable difference in my skin and it felt very moisturising. It absorbs very well and the formula is non-greasy and not sticky. It has helped me to prevent any stretch marks now I am
39 weeks pregnant."
Read on for a more in depth review from one mum to be, who tested My Expert Midwife Fantastic Skin Elastic prior to it being entered for the awards.
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Testing My Expert Midwife Fantastic Skin Elastic
The Fantastic Elastic moisturiser is one of a kind! I have tried two other brands and neither of them come close to comparing with this. It feels so soft and silky when you rub it in, it took a while to notice some difference in my skin but there is a massive difference after a month. I honestly couldn’t fault this product.
I’m in love with the product, the scent, the texture and the ease of being able to rub it in too. It gives you such a massive relief when your skin gets itchy and needs a bit of moisture in it. You only need to use a few pumps and it spreads over such a large area. The product is unbelievably silky soft.
The design of the bottle is perfect, instead of it being a squeeze bottle you just pull the cap off and pump it out of the top. This makes it so much easier to use and keep standing if you need to use more. Most bottles you have to squeeze then you either have to lay it down or put the lid back on then if you need more you have to faff about with the lid again which can just be a mess.
There is nothing I would change about this product! The usability is perfect, it’s perfect for all skin types, and for mums who may even need a little bit of pampering. The product's value for money is exactly right. The quality of this is unreal, the way it makes your skin feel and leaves you feeling flawless.
The only thing I can think to change is maybe reduce price by £5 to make it affordable for more people or perhaps offer a smaller size bottle for people to try especially as it lasts so long as well. I like the pump so I wouldn’t change that or the branding or consistency overall I was very happy with it.
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Will this product prevent stretch marks?
It has been carefully designed to help condition and prepare your skin for stretching. Having well moisturised skin is a foundation for preventing dry, itchy and irritated skin during pregnancy. Stretch marks may not be prevented by moisturising alone, different types of skin are more elastic than others. This means that some women’s skin will stretch better than others and be less prone to stretch marks developing. If you do get stretch marks, it can help to reduce their appearance, as well as the appearance of any scars (such as caesarean scars) or redness.
When should I start using Fantastic Skin Elastic?
It is suitable to use as your skin moisturiser from the first trimester, throughout pregnancy and in the postpartum period. Some women continue to use it after their baby is born as their preferred body moisturiser, or to help reduce the texture and appearance of C-section scars and stretch marks.
What does Fantastic Skin Elastic smell like?
There are no added perfumes. Instead, there’s a subtle fragrance from the ingredients, including grapefruit, lavender, calendula and geranium essential oils.
How long does the bottle last?
It will depend how often and how much you use. As a guide, one pump should be enough to cover your bump.