KIT & KIN Magic Salve

The KIT & KIN Magic Salve won Gold in the Mother&Baby Awards 2025 for Best Nappy Cream.

Nearly all babies suffer from nappy rash at some point, so finding the best nappy cream to sooth and protect their skin is important. This salve from KIT & KIN is made from 100 per cent natural ingredients and contains a blend of nourishing oils and botanical extracts to calm and protects your baby's delicate skin from further irritation. Approved by dermatologists, it's a great balm for treating nappy rash or dry spots of skin. It's been awarded Bronze in our 2023 Mother&Baby Awards for Best Nappy Cream. Find out what our parent testers thought when they tried it on their baby's soft skin.

Awards:

This excellent Magic Salve is really versatile and easy to use, which earned Gold in the Mother&Baby Awards 2025 for Best Nappy Cream. It also won the Bronze in our 2023 Mother&Baby Awards, after being put through the paces by our team of testers.

Parents loved how well the salve sank into their babies' skin, "It melted down to a soft salve really quickly when rubbed onto skin."

They felt reassured using it thanks to the all natural ingredients and the fact it is made without using most common allergens. The scent was also a hit, with some parents saying it was the nicest smelling nappy cream they had used.

As well as it being really effective on dry skin and nappy rash, some testers used it for baby massage, leaving their little ones skin wonderfully soft.

The fact you didn't need to use a lot of product was a bonus although one parent commented that due to coming in a pot rather than a tube, "there was a bit more of a risk of toddler fingers going in it whilst doing a nappy change as it's not a one hand open/close lid."

Testing KIT & KIN Magic Salve

Our parent testers were pretty impressed with this balm from KIT & KIN. Not only did it help soothe dry skin and nappy rash, but they were also pleased at how a little bit of product really went a long way. "Not only did this cream clear my son's nappy rash overnight, it also cleared his dry skin in days, I am so impressed with it," said mum Eloisa. "The fact it’s oil based too means you only need a little bit." Mum tester Hannah was also in agreement, she said: "I love all the natural ingredients, so I know it will be kind to my baby’s skin. It applies really well and smells gorgeous. It cleared up nappy rash overnight, which was fantastic and I’ve also used it as a moisturiser as it smells that lovely. A little goes a long way, so it lasts a long time too, which is great as it is a little on the pricey side."

Mum tester Louise even went beyond using this cream simply for nappy rash, she thought it was that good. "This magic salve is indeed magic," she said. "It's intended primarily for nappy rash, but we didn’t need it for that so much and it was great to use on heat rashes and sore cheeks where my son is teething terribly at the moment. It feels thick, like a barrier cream, but smoothes into skin without much effort and does not noticeably sit on top of the skin unlike other brands. It's also great on my elbows and hands."

Overall, our mum testers were impressed with the packaging, which they said was very "stylish", how easily the balm melted and soothed their little one's skin.

Final thoughts

Some of our mum testers did comment on this cream being a little on the pricey side, however, because you only needed to use a small amount they felt the product will last a long time and therefore is worth the money. Others were quite surprised that the product was fragranced, especially being a baby product, although none of our mum testers said this affected their baby's sensitive skin.

"This cream comes in a lovely tub with attractive labelling," said mum tester Sahra. "It has nice scent but is quite hard in its consistency. This surprised me as most baby creams are quite soft and therefore easier to put on. I found that I needed to warm this cream up a little between by fingers before applying it to my daughter. I was also surprised that it was scented as most baby things are not and this was also quite a strong scent. All that said, it went on my baby's skin really nicely and was very well tolerated by my daughter who has very sensitive skin."

Stephanie Spencer is the Hub Editor at Mother&Baby and first-time mum to a little boy. She is also a proud auntie to four nieces and nephews. With a particular interest in health, she loves discovering products that make parent’s lives easier.