Brilliant Black Friday toy deals coming soon: Disney, LEGO, Play-Doh and more we can’t wait for

Black Friday toy deals

by Hannah Carroll |
Updated

Black Friday toy deals offer parents an amazing opportunity to save big, especially with one of the most expensive holidays just around the corner: Christmas. With the current cost-of-living crisis, taking advantage of sales like Black Friday is key to stretching your hard-earned money. That's why we've been working hard to track the best upcoming Black Friday deals so your family can snag some brilliant bargains and stay ahead of the game this holiday season.

If your child's Christmas list has been growing since September, don't worry. Don't worry; we've been hunting for the best savings for just as long. But it's not just toys you can save huge on. Essential items like Black Friday nappy deals are fantastic for parents of babies or toddlers. So, whatever you need, we're here to help you tick some of the items off that ever-increasing to-buy list.

Toys are notoriously expensive, and there is so much choice out there, too. It really does make choosing what to buy extremely hard. Still, our expert shopping writers have been attending toy events all year to ensure that you're not only getting great deals but also finding toys that children will genuinely enjoy playing with.

When is Black Friday 2024?

This year, Black Friday will take place on Friday, November 29th. Originating in America, Black Friday always falls on the weekend after Thanksgiving. However, it has now become a calendar staple for retailers worldwide, offering a prime opportunity for shoppers to make significant savings. With Christmas just 26 days later, it’s the perfect time to kick-start your holiday shopping for your little ones or even treat them early by taking advantage of some incredible Black Friday toy deals.

How to find the best Black Friday toy deals:

When it comes to finding the best Black Friday toy deals, a few key retailers consistently stand out for their discounts and wide selection.

Here’s a short list of retailers we predict will offer the best Black Friday toy deals:

Amazon
Argos
John Lewis
Boots
The Entertainer
LEGO
Disney Store
Very
Smyth's Toy Supertstore

But supermarkets like Tesco, Asda, and Sainsbury’s also participate in Black Friday with competitive deals on toys, including exclusive bundle offers.

When is the next best toy deal sale?

If you can't wait for Black Friday, then fear not; Amazon Prime Big Deals Day is just around the corner taking place on October 8th and 9th. This Amazon sale offers significant discounts on popular toys (and almost everything else Amazon sells), making it a perfect opportunity to grab some seriously great bargains in the month of October, with a wide selection and limited-time offers.

The top toy deals available right now ahead of Black Friday:

Black Friday toy deals Play-Doh

on sale

Play-Doh All-in-One Creativity Starter StationCredit: Argos
Price: £33 (was £45)

www.argos.co.uk

The Play-Doh All-in-One Creativity Starter Station is the perfect starter for Play-Doh! With 15 accessories and six Play-Doh colours, there's so much for children to do and get creative with.
We love that this Play-Doh table can also be used with your child's other favourite craft projects.

Pros

  • All-in-one activity centre
  • 3D and flat side to table
  • Assembly required

Cons

  • Play-Doh can be messy

Best Crayola toy deal

CRAYOLA Colour 'n' Style Mermaid Friends: Hair Braiding Salon PlaysetCredit: Amazon
Price: £49.88

This is a fantastic creative play set for children. Maya the mermaid is completely customisable. Kids can colour her face and tail, braid her hair, and even wear her accessories.

Pros

  • Can be coloured in more than once
  • Encourages creativity

Cons

  • Pens can be a bit messy
Dimensions‎9.5 x 32.5 x 24 cm
Age‎36 months - 16 years
  • Can be cleaned and coloured again
  • Comes with accessories your child can share

Best LEGO toy deal

Disney 43244 Frozen Elsa's Ice PalaceCredit: John Lewis
Price: £59.99 (Was £90)

www.johnlewis.com

This enchanting LEGO building set is perfect for kids who love the adventures of Elsa, Anna, and Olaf. It features Elsa’s iconic ice palace with beautiful details, like a grand staircase, secret slide, and sparkling ice decorations—sure to keep little builders entertained for hours. Plus, with fun characters and accessories, it’s perfect for sparking imaginative play!

Best Barbie toy deal

Barbie Classroom PlaysetCredit: The Entertainer
Price: £19.99 (was £39.99)

www.thetoyshop.com

The Barbie Classroom Playset is currently half price. We think this playset is perfect for preschoolers who are gearing up for their big transition to school. It’s designed to make learning fun and help little ones feel more confident about starting their school journey.

What we love most about this set is that it includes not just a Barbie, but also smaller student figures and classroom props, like a chalkboard and desk. These extras make it easy for kids to role-play and explore classroom scenarios, sparking their imaginations and encouraging conversations about what to expect at school.

Pros

  • Multiple accessories
  • It comes with three dolls
  • Removable outfits
  • Great for sparking conversation about starting school

Cons

  • Small pieces can become lost

Best hot wheel toy deal

Price: £35 ( was £83)

www.argos.co.uk

For car lovers, this Hot Wheels play set is better than half-price. Watch your little one's face light up as they watch cars spin around this corkscrew track at super speed. Kids love this track but a few parents found this set a little noisy.

Pros

  • Easy to build
  • Works with Hot Wheels cars
  • Fun
  • Better than half price off

Cons

  • Batteries required
  • A little noisy

What is Black Friday?

Black Friday is traditionally the Friday following Thanksgiving in America, where shoppers flock to stores and scour online retailers for huge discounts and sales. However, like a lot of things, it has become increasingly popular in the UK. Now almost all retailers participate in the biggest shopping day of the year.

What are the expected black friday deals?

Based on trends from previous years, this year's Black Friday toy deals in the UK are expected to offer substantial savings for shoppers across a wide range of categories. Penny-pinching parents will be delighted to hear you can expect steep discounts on everything from clothing to technology and of course, toys. Black Friday car seat deals have previously saved parents up to 50 per cent off.

Online customers can expect to see big-name brands like LEGO, Barbie, Hot Wheels, and Playmobil typically feature prominently in these sales.

Alongside individual toy discounts, there are also opportunities to save through bulk purchases or The Amazon Baby Wishlist. Many online retailers offer bundle deals, especially for parents looking to stock up on essentials like nappies and wipes or birthday and holiday gifts. Additionally, Amazon's "Subscribe and Save" could see further promotions, giving ongoing discounts for regular deliveries on items such as toilteries and products for the home.

Hannah Carroll is our Senior Digital Writer. In her capacity, she curates top-notch listicles, crafts insightful how-to guides, and delivers expert product reviews. As a mother of three, Hannah draws upon her comprehensive understanding of all facets of family life to bring true insight into all the products that make running a home easier.

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