Treat the kids for less with the Amazon Spring Sale: here’s what to expect

Best Toy Deals

by Samantha Price |
Updated on

Whether you have birthdays coming up, want to treat the kids this Easter, or just love to stock up on bargains throughout the year so Christmas becomes a breeze, the Amazon Spring Sale is one to check out.

There's no denying that the toy wish list of most children is likely to be quite long. And with those toys often having a pretty high price tag, it pays (literally) to buy those toys for the best price possible. That's where Mother&Baby can help. We've got our finger on both the pulse of the latest toys and the deals that will allow you to buy them for less.

That's why deals events like Black Friday, Prime Days and Amazon Big Sale days are worth keeping an eye out for. And the next one to add to your diary is the Amazon Spring Sale 2025. This is your chance to save on everything from toys and baby essentials to beauty deals.

While the Spring Sale hasn't launched yet, there are still some excellent toy deals to snap up now. We've trawled Amazon to find the best, from Lego to VTech, Playmobil to Disney.

The best toy sale 2025 deals at a glance

13% off: Disney Doorables Hercules Collector Pack - Was £10.83, Now £9.47

62% off: Fisher Price Mega Bloks 80 Piece - Was £41.081 Now £15.98

27% off: VTech KidiZoom Duo Camera - Was £59.99 Now £31.99

52% off: Karaoke Machine - Was £24.99, Now £12.10

Save 20%: LEGO Super Mario: Mario Kart – Baby Mario vs. Baby Luigi Toy Set - Was £24.99, Now £19.99

When is the next Amazon Spring sale?

While we don't know the exact date of the Amazon Spring Sale yet, in previous years it's been held towards the end of March: in 2023 it was on from 27-29th March and in 2024 it was on from 20-24th March. Stay tuned, we'll be updating this page as soon as we know!

What times of year does Amazon have sales?

From Black Friday to Spring Sales and Prime Days, there are plenty of opportunities to save on everything from Lego to baby essentials. The good news is, you don't have to be a Prime member to save during the Amazon Spring Sales. We also love that this one is a chance to buy toys for Easter and Spring/Summer holiday essentials, for less.

How long is the Amazon Big Spring deal?

Previous years have seen the Amazon Big Spring deal last for anything from 2-5 days. Again, bookmark this page and check back soon - we'll let you know as soon as we get the details!

Best children's toy deals 2025

Save £35

Toniebox
Price: $149.88 (Was £184.88)

tonies.com

The Tonies Toniebox is a sound box that can play music or tell stories from a variety of beloved characters including Disney Princesses, Paddington Bear or Peter Rabbit. They simply choose what to listen to by slotting a hand-painted figure into the top of the Toniebox, and a story or song will automatically begin. And you can save up to £35 when you buy a Toniebox and up to 7 Tonies from the Tonies website - it's the ultimate gift on every child's Wishlist.

SAVE 20%

Super Mario bros lego with two cars
LEGO Super Mario
Amazon
Price: $29.00

This Super Mario Kart Playset comes with two Super Mario characters, six buildable balloons and two vehicles - the Biddybuggy and Tri-Speeder, for hours of both building and creative, imaginative fun. It offers plenty of opportunities for storytelling play, and can slot into other LEGO scenes they might already have.

26% off

TEMI Dinosaur Toys for Kids with Activity Play Mat childrens-toy-dealsAmazon

Rrp: $35.99

Price: $19.99

Bring the Jurassic world to life with the TEMI Dinosaur Toys for Kids and Activity Play Mat! Packed with realistic dinosaur figures, a colorful play mat, and a whole lot of adventure, it’s perfect for little dino enthusiasts. Kids can stomp, roar, and create epic prehistoric tales while boosting their imagination and creativity. Dino-mite fun guaranteed.

27% OFF

Playmobil & Disney: Winnie's & Piglet's Tree HouseAmazon

Rrp: $49.99

Price: $44.23
Alternative retailers
Walmart$59.99View offer
Target$29.99View offer

The Playmobil & Disney: Winnie’s & Piglet’s Tree House is pure magic for little adventurers! This charming set brings the Hundred Acre Wood to life with Winnie the Pooh, Piglet, and their iconic treehouse packed with adorable details. Kids can recreate heartwarming stories or dream up their own adventures with fun accessories like a honey pot and ladder. It’s the perfect mix of nostalgia and creativity, making it a delightful playset for Disney fans of all ages.

23% off

Desire Deluxe Magnetic Building Blocks childrens-toy-dealsAmazon

Rrp: $37.99

Price: $26.99

The Desire Deluxe Magnetic Building Blocks Tiles STEM Toy Set is where learning meets endless fun! With colorful, snap-together tiles, kids can build everything from towering castles to funky robots while exploring shapes, colors, and magnetic magic. It’s a hands-on way to boost creativity, problem-solving, and STEM skills, all while having a blast. Perfect for solo play or teamwork, this set keeps imaginations soaring and little hands busy.

13% off

Disney Doorables Hercules Collector PackAmazon

Rrp: $19.99

Price: $10.09
Alternative retailers
Walmart$28.99View offer

The Disney Doorables Hercules Collector Pack is a must-have for little Disney fans and grown-up collectors alike! With its adorable mini figures and enchanting details, it brings the magic of Mount Olympus straight to your hands. Perfect for imaginative play or displaying your Disney love, this pack is truly heroic fun in a tiny package.

23% off

Squishmallows Original Disney - 14-Inch StitchAmazon
Price: $24.99
Alternative retailers
Walmart$46.99View offer

Cuddle up with the Squishmallows Original Disney 14-Inch Stitch, the squishiest and most adorable alien in the galaxy! This plush brings everyone’s favorite mischief-maker from Lilo & Stitch to life in huggable, marshmallow-soft form. Perfect for snuggles, playtime, or just brightening up your room, Stitch is ready to be your new best (and fluffiest) friend!

Amazon Spring Sale: What to expect

Last year we saw some brilliant deals on toys including Melissa & Doug, LEGO, VTech and Barbie. The following toys were reduced so if you've got your eye on any of these, bookmark this page and check back when the sale launches as we'll be updating it with all the latest price drops!

Melissa & Doug Wooden Food GroupsMelissa & Doug

Rrp: $27.99

Price: $21.99
Alternative retailers
Walmart$21.99View offer
Target$15.99View offer
Wayfair$25.53View offer
Kohl's$18.39View offer

This adorable wooden food groups set includes items from each of the five food groups, including watermelon, a milk carton, cheese, fish, a hamburger, eggs, and much more. They're made from solid wood and come with four wooden baskets for sorting as well as easy storage. Your tot can learn about meal planning and food groups while having lots of fun in make-believe play.

Barbie DreamhouseAmazon

Rrp: $199.99

Price: $125.00
Alternative retailers
Walmart$125.00View offer
Target$179.99View offer
Blain Farm & Fleet$139.99View offer
Nordstrom$149.99View offer

The Barbie Dreamhouse isn’t just a toy; it’s a world of endless possibilities! Standing tall with three stories of stylish design, it features over ten play areas, a working elevator, and even a slide that leads straight into a pool, perfect for Barbie’s splashy parties! With lights, sounds, and customizable spaces, kids can bring their wildest adventures to life. Whether hosting glamorous get-togethers or cozy movie nights, this dreamhouse inspires creativity, storytelling, and hours of giggles. It’s the ultimate gift for Barbie fans to let their imaginations run wild.

This adorably colourful interactive ice cream cart is both fun and educational. It lets little ones play at being an ice cream seller while teaching them about colours, numbers, memory, and matching. They can role-play with friends, serve up ice cream, or interact with the six characters who give directions to help with counting and creativity.

About the author

Samantha Price is a Commercial Content Writer at heatCloser and Grazia covering topics such as fashion, beauty and wellness.

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