Did you know that the revenue of the toys and games market grew significantly in recent years? It saw a growth from approximately 4.9 billion British pounds in 2013 to over 7.1 billion in 2021.
The figures from
How we test and choose recommended products
Our product recommendations are based on a combination of real-world testing from our burgeoning army of mum testers and the extensive knowledge of our experienced editorial team and product specialists. Where we can, we also consult experts who specialise in that field to ensure you get the right advice along with the right product, and we listen to what you say as well.
Our thriving mum community on our Facebook group #mumtribe consistently provides great insights into which products mums like best and why, helping us highlight the products that will meet your needs. For essential products, our annual Mother&Baby Awards shortlist the top products tested. Full reviews from our mum testers can be found on our product pages. The winners and runners-up for each category will also appear in our top picks article for that product, along with other products that were rated highly by our team.